Location: Fully Remote Employment Type: Full-Time Experience: 2–3 years hands-on experience
We’re looking for a Paid Social Ads Specialist to join our growing performance marketing team.
This is a hands-on role for someone who understands how paid advertising works and has real experience managing campaigns across different industries. You’ll primarily work on Meta Ads, with opportunities to work with TikTok Ads and Google Ads as well.
Our clients are mainly eCommerce brands, so experience driving online purchases and optimizing campaigns for conversions is highly valuable.
You don’t need to be a senior strategist. We’re looking for someone who is curious, analytical, proactive, and comfortable getting into the Ads Manager and making things happen.
- Set up, launch, and manage Meta Ads campaigns focused on conversions and sales
- Monitor campaign performance and make ongoing optimizations to improve CPA, ROAS, CTR, and overall efficiency
- Work with different campaign objectives, audiences, creatives, placements, and budgets
- Manage campaigns across different stages of the customer journey, including prospecting and retargeting
- Analyze campaign performance and identify opportunities for improvement
- Conduct basic audience, creative, and messaging testing
- Review ad performance and provide recommendations for creative improvements
- Help manage paid advertising accounts across multiple industries and client accounts
- Prepare regular performance reports and communicate key insights to the team
- Work closely with creative, strategy, and account management teams
- Stay up to date with changes and best practices across Meta and other advertising platforms
- Assist with campaign setup, tracking, pixels/events, UTMs, and basic conversion tracking
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Meta Ads / Facebook Ads Manager
Experience across multiple platforms is an advantage, but strong hands-on Meta experience is the priority.
- 2–3 years of hands-on experience running paid advertising campaigns
- Strong practical experience with Meta Ads Manager
- Experience running conversion/sales campaigns, ideally for eCommerce brands
- Experience managing campaigns across different industries and client accounts
- Understanding of key performance metrics such as CPA, ROAS, CTR, CPC, CPM, CVR, and conversion rate
- Comfortable analyzing campaign data and making optimization decisions
- Basic understanding of the Meta Pixel, Events, conversion tracking, and attribution
- Ability to work with budgets and make data-driven decisions
- Strong attention to detail
- Good written and verbal communication skills
- Ability to manage multiple campaigns and priorities at the same time
- Willingness to learn and continuously improve
- Enjoy looking at campaign data and figuring out why something is or isn't working
- Are comfortable working directly inside Ads Manager
- Understand that successful paid advertising is about more than just launching ads
- Can take direction but also think independently
- Are proactive about identifying problems and opportunities
- Enjoy working with different brands, products, audiences, and industries
- Want to grow your skills in performance marketing and eventually take ownership of larger accounts
- Fully remote work
- Opportunity to work with a variety of eCommerce and DTC brands
- Exposure to multiple industries, products, audiences, and advertising strategies
- Hands-on experience across Meta, TikTok, and Google Ads
- A collaborative performance marketing environment
- Opportunities to grow into a more senior Paid Media / Performance Marketing role
Please visit https://promarketer.ca/ for more information
