We are looking for a data-driven and creative Google Ads Specialist with proven experience in the travel industry to manage and optimize our paid search campaigns. The ideal candidate will be responsible for planning, executing, and scaling high-performance Google Ads campaigns that drive bookings, increase website traffic, and boost ROI across our travel offerings.
Key Responsibilities:
- Plan, create, and manage Google Ads (Search, Display, YouTube, Performance Max) campaigns tailored to the travel and tourism industry.
- Conduct in-depth keyword research and competitor analysis specific to destinations, travel packages, and seasonal travel trends.
- Optimize ad copy, landing pages, and bidding strategies to maximize Quality Score and conversion rates.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and provide actionable insights.
- Perform A/B testing on ad creatives and landing pages to improve campaign performance.
- Collaborate with content, design, and SEO teams to align paid strategy with organic marketing goals.
- Stay up to date with the latest Google Ads features, travel consumer behavior trends, and industry updates.
- Manage ad budgets efficiently to maximize return on investment and meet marketing objectives.
- Prepare performance reports and dashboards for internal stakeholders.
Job Types: Full-time, Permanent
Pay: ₹400,000.00 - ₹600,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Experience:
- Google Ads: 3 years (Preferred)
Work Location: In person
