Job Summary
We are looking for an energetic and result-oriented Public Relations Officer (PRO) to lead large-scale marketing events, sponsorship acquisition, corporate networking, and relationship management.
The role requires developing strong relationships with corporates, sponsors, high-net-worth individuals (HNIs), government bodies, media partners, and event stakeholders to successfully execute high-impact events that enhance brand visibility and generate business leads.
This is a target-driven role, where the candidate will be responsible for acquiring sponsorships and building long-term partnerships.
Key Responsibilities
- Plan and execute large-scale events in the assigned region, including:
- Musical Concerts
- Marathi Plays
- Cultural Programs
- Business & Community Events
- Brand Activation Programs
- Generate sponsorship revenue by onboarding new corporate sponsors and strategic partners.
- Build relationships with:
- Corporate Brands
- Marketing Heads
- CSR Teams
- Business Owners
- HNIs
- Government & Institutional Authorities
- Event Organizers
- Media Partners
- Identify new sponsorship opportunities and negotiate commercial partnerships.
- Maintain long-term relationships with sponsors to ensure repeat business.
- Coordinate with artists, agencies, vendors, and event partners.
- Collaborate with the HO Marketing Team to ensure successful event execution.
- Generate quality business leads through events and networking initiatives.
- Represent the organization at business forums, exhibitions, networking events, and industry associations.
- Prepare sponsorship proposals, presentations, and post-event reports.
- Ensure achievement of annual sponsorship and event targets.
Key Performance Indicators (KPIs)
- Successfully organize 6 large events per year.
- Achieve annual sponsorship revenue targets.
- Onboard new corporate sponsors and strategic partners.
- Develop and maintain a strong HNI and corporate network.
- Generate quality business leads through events.
- Ensure high sponsor retention and repeat partnerships.
- Deliver successful event execution within approved budgets.
Desired Candidate Profile
- Graduate/MBA in Marketing, Public Relations, Mass Communication, Business Administration, or a related field.
- 5–10 years of experience in:
- Public Relations
- Corporate Relations
- Sponsorship Sales
- Event Marketing
- Brand Partnerships & Alliances
- Business Development
- Strong network with corporates, business associations, and local influencers is preferred.
- Excellent communication, presentation, negotiation, and networking skills.
- Experience in managing large-scale events will be an added advantage.
- Ability to work independently and achieve aggressive targets.
- Willingness to travel within the assigned region.
Preferred Industry Experience
Candidates with experience in any of the following industries will be preferred:
- Event Management
- Media & Entertainment
- Radio/FM
- Advertising Agencies
- PR Agencies
- Hospitality
- Banking & Financial Services
- Real Estate
- FMCG
- Automobile
- Corporate Sales
- Sponsorship Sales
Required Skills
- Public Relations
- Corporate Relations
Pay: ₹500,000.00 - ₹800,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
