Company: Optorium Opticals
Location: Hyderabad, Telangana
Job Type: Full-Time
Experience: 1–3 Years
Salary: ₹20,000 – ₹35,000 per month, based on experience and skills
Job Overview
Optorium Opticals is looking for a Digital Marketing Executive with strong hands-on experience in Google Ads, Meta Ads, and digital marketing. The ideal candidate will be responsible for generating quality leads, increasing online visibility, driving store visits and sales, and improving overall digital performance.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns.
- Manage Meta Ads campaigns across Facebook and Instagram.
- Run lead generation, traffic, engagement, remarketing, and conversion campaigns.
- Conduct keyword research, audience research, and competitor analysis.
- Monitor and optimize CPC, CTR, CPL, CPA, conversions, and ROAS.
- Manage campaign budgets and ensure effective utilization of ad spend.
- Create and test different ad copies, creatives, audiences, and campaigns.
- Coordinate with the design/content team for ad creatives and promotional campaigns.
- Monitor website and landing-page performance and suggest improvements.
- Track campaign performance using Google Analytics/GA4, Meta Ads Manager, and Google Tag Manager.
- Prepare weekly and monthly digital marketing performance reports.
- Support SEO, social media marketing, content marketing, and local digital marketing activities.
- Develop campaigns to increase brand awareness, online enquiries, and physical store visits.
- Stay updated with the latest Google, Meta, and digital marketing trends.
Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Good understanding of lead generation and performance marketing.
- Knowledge of audience targeting, retargeting, bidding, and campaign optimization.
- Understanding of Google Analytics/GA4 and conversion tracking.
- Basic knowledge of SEO and social media marketing.
- Good analytical and problem-solving skills.
- Strong communication and reporting skills.
- Ability to work independently and meet campaign targets.
Preferred
- Google Ads / Meta certification.
- Experience in retail, fashion, eyewear, e-commerce, or D2C brands.
- Knowledge of Canva and basic content creation.
- Experience with Google Tag Manager and Looker Studio.
We are looking for someone who is hands-on, creative, data-driven, and result-oriented, with a strong focus on generating quality leads and measurable business growth.
Interested candidates can share their updated resume and portfolio of previous Google Ads, Meta Ads, or Digital Marketing campaigns.
Email: [email protected]
Contact: 7207145551
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
