Drive end-to-end Content Strategy, Optimisation and Operational Execution for ServDharm E-commerce platforms in India and Global, with a strong focus on Amazon. Lead SEO-driven Content Development, Performance Tracking, Storefront Creatives ensuring strong Organic Visibility, Brand Consistency and seamless Go-to-Market execution.
Content Strategy and Optimisation
- Define and execute an SEO-driven Content Strategy aligned with Marketplace Algorithms, Customer Search Behaviour and Brand Positioning
- Develop high-conversion Product Listings, including A+ Content and backend Search Terms
Content Development, Storytelling and Asset Management
- Creative Execution from Concept to Marketplace Launch, including Photoshoots, Creatives, Copywriting and Product Packaging
- Craft culturally rooted Brand Storytelling that builds Trust, Emotional Resonance and perceived Premiumness
- Continuously refine Content and Creatives based on seasonality and conversion trends
- Strong understanding of diverse target groups across generations and global diaspora markets, with the ability to adapt tone, messaging and content accordingly
Marketplace Performance and Analytics
- Track Search Performance, Keyword Rankings and Customer Behaviour using Amazon/ Marketplace Brand Analytics
- Competitive Analysis to identify and address Product Visibility and Content gaps
Cross-Functional Collaboration
- Workclosely with Product, Procurement, Warehousing, Marketing and Sales to ensure accurate Product Information and seamless Go-to-Market execution
- Bachelor’s degree in Journalism, Mass Communication, Advertising
- 2-3 years Professional Experience in Content Strategy, Development and end-to-end Creative Execution across Digital Platforms/ Marketplaces
- Understanding of Hindu Devotional Products, Cultural Nuances and Diaspora Behaviour across Generations
- Creative Excellence with an ability to think out-of-box
- High Attention to Detail with a commitment to Accuracy and Consistency
- Customer Oriented approach to understand and adapt basis market trends and demand
- Focus on Premiumness, Sustainable and Eco-friendly Product Development and Sourcing
- Result-oriented with strong focus on Efficiency and Deliverables
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
