Job Title: Marketing Head - Builders Hardware Manufacturing and Architectural Solutions
Job Type: Leadership / Strategic Role
Experience: 12 to 15+ years
Industry: Builders Hardware Manufacturing and Architectural Solutions
Location: Andheri East, Mumbai
Employment Type: Full-Time
Work Mode: Work From Office (WFO)
Working Days: Monday to Saturday
Working Hours: Regular
Compensation: Up to 22 LPA as CTC
About the Company
Established in the early part of the previous decade, the company began as a door hardware enterprise and has since grown into a respected player within the Indian Builders Hardware industry. It provides premium architectural solutions for doors, kitchens, and bathrooms, and is widely regarded for its emphasis on quality, design, and dependability.
The organisation collaborates closely with leading architects and interior designers across India. It is supported by an extensive and well-established dealer network nationwide, along with a sizeable and experienced team of professionals who contribute to its continued growth and service excellence.
Its mission is to deliver a comprehensive portfolio of luxury hardware solutions that thoughtfully balance aesthetics and functionality. The company operates specialised verticals such as Symmetry for kitchen fittings and a dedicated glass hardware division. These offerings are frequently specified in premium residential and commercial developments.
The organisation is also a recognised force in Digital Access Solutions. Its range of smart locks and safes integrates advanced technology with contemporary design. All products undergo rigorous quality processes and are backed by comprehensive product responsibility and customer support.
Job Brief
The Marketing Head will lead brand building and market expansion. The role focuses on improving brand visibility, digital growth, and trade engagement.
The person will manage product launches, website updates, digital campaigns, trade events, loyalty programs, and marketing budgets. The role reports directly to the Managing Director and works closely with sales, product, and operations teams.
Key Responsibilities
Brand Strategy and Communication
- Develop and execute brand communication plans.
- Work with agencies to create strong marketing campaigns.
- Study market trends and competitor activity.
- Monitor brand health and take corrective action when needed.
Maintain updated competition reports
- Product Launch and Creative Management.
- Plan and execute product launch calendars.
- Develop marketing materials for new categories.
- Ensure timely updates of the website, catalogues, and price lists.
- Manage creatives for dealers, exhibitions, and trade events.
- Oversee display materials and retail branding.
Digital and Online Growth
- Improve website performance and lead generation.
- Manage digital advertising and online campaigns.
- Handle WhatsApp marketing and API integration.
Manage e-commerce assets
- Ensure brand consistency across all online platforms.
- Coordinate with the BD team to track and close digital leads.
Trade Marketing and Partner Engagement
- Plan and execute dealer meets and carpenter meets.
- Organise exhibitions and regional marketing events.
- Design trade promotions with sales and product teams.
- Manage gifting programs for dealers and partners.
Marketing Budget Management
- Prepare annual marketing budgets.
- Track spending and ensure efficient use of funds.
- Allocate budgets for digital ads, events, branding, and displays.
- Monitor return on marketing investments.
Loyalty Program Management
- Manage loyalty program for carpenters, fabricators, and contractors.
- Oversee app-based loyalty platform operations.
- Plan engagement campaigns to increase participation.
- Improve brand reach at retail outlets.
Team Leadership
- Lead designers and the trade marketing team.
- Set team KPIs and monitor performance.
- Motivate and guide team members.
- Ensure timely execution of the marketing calendar.
Qualifications and Experience
- BBA or MBA in Marketing or Business.
- 12 to 15+ years of marketing experience.
- Experience in brand management and trade marketing.
- Strong exposure to digital marketing tools.
- Experience in event planning and dealer engagement.
Key Skills
Functional Skills
- Brand development and positioning.
- Digital marketing, including SEO and paid campaigns.
- CRM and lead management.
- Trade marketing and retail branding.
- Budget planning and optimisation.
Behavioural Skills
- Strong communication skills.
- Leadership and team management ability.
- Good planning and execution skills.
- Creative thinking with business focus.
Decision-Making Authority
Independent Decisions
- Plan and execute marketing campaigns.
- Manage digital platforms and website.
- Approve routine marketing vendor payments.
- Implement loyalty programs.
- Manage team KPIs.
Decisions with Peers
- Coordinate product launches and creative direction.
- Align trade marketing with sales teams.
- Plan exhibitions and dealer meets.
- Discuss marketing cost optimisation.
Decisions with Senior Management
- Final approval of the overall marketing budget.
- Strategic branding direction.
- High-value vendor approvals.
- Major digital transformation initiatives.
- Final structure of loyalty programs.
Why Join Us?
- Be part of a fast-growing and respected brand.
- Work closely with top leadership on key decisions.
- Opportunity to shape financial strategy at a national level.
- Strong focus on quality, innovation, and ethics.
- Stable organisation with long-term growth vision.
Application Instructions
If you possess the qualifications and are driven to excel in your field, we warmly invite you to apply by sharing your updated resume at [email protected] or by applying directly through this platform.
Note: While we appreciate every application, only shortlisted candidates will be contacted.
Your understanding is appreciated in this regard!
