JOB DESCRIPTION – DEALERSHIP SALES EXECUTIVE (DSE)
Position: Dealership Sales Executive (DSE)
Department: Sales
Industry: Automobile / 3-Wheeler / Commercial Vehicle
Location: Branch / Dealership
Reporting To: Team Leader / Sales Manager
Job Purpose
The Dealership Sales Executive will be responsible for generating sales leads, handling customers, promoting company products, conducting vehicle demonstrations, and achieving assigned monthly sales targets while maintaining excellent customer relationships.
Key Responsibilities1. Sales & Target Achievement
- Achieve assigned monthly and quarterly sales targets.
- Generate new sales leads through showroom visits, references, field activities, and other sources.
- Convert enquiries and leads into vehicle bookings and retail sales.
- Follow up regularly with prospective customers until the final sale.
2. Customer Handling
- Welcome and understand customer requirements professionally.
- Explain vehicle features, specifications, pricing, finance options, and applicable schemes.
- Conduct vehicle demonstrations and test drives wherever applicable.
- Maintain good relationships with existing and prospective customers.
3. Field Sales Activities
- Conduct regular market visits to generate new business.
- Identify potential customers, transporters, fleet owners, businessmen, and other prospects.
- Visit customer locations and understand their vehicle requirements.
- Develop and maintain a strong local customer network.
4. Finance & Documentation
- Coordinate with the finance team and customers regarding vehicle loans and financing.
- Assist customers with required documentation.
- Coordinate with RTO, insurance, finance, and dealership teams for smooth vehicle delivery.
- Ensure all customer documents and sales records are complete and accurate.
5. Lead & CRM Management
- Maintain daily records of enquiries, leads, follow-ups, bookings, and retail sales.
- Update customer information in the CRM/DMS system regularly.
- Follow up on pending leads and maintain proper lead status.
- Submit daily/weekly sales reports to the Team Leader or Sales Manager.
6. Market & Competitor Information
- Monitor competitor products, pricing, offers, and market activities.
- Collect customer feedback and provide market information to the Sales Manager.
- Identify new business opportunities within the assigned territory.
7. Vehicle Delivery & After-Sales Coordination
- Coordinate with the dealership team for timely vehicle delivery.
- Ensure customers receive proper information regarding vehicle operation, warranty, and service.
- Coordinate with the Service Department for customer requirements after delivery.
- Maintain long-term customer relationships for repeat and referral business.
Daily Activities
- Check and follow up on pending leads.
- Contact prospective customers.
- Conduct showroom and field visits.
- Generate new enquiries.
- Conduct product demonstrations.
- Coordinate finance/documentation.
- Update CRM/DMS.
- Submit daily sales and activity reports.
Required Skills
- Good communication and interpersonal skills.
- Strong customer-handling ability.
- Sales and negotiation skills.
- Target-oriented approach.
- Basic computer knowledge.
- Ability to work in the field.
- Knowledge of the local market will be an advantage.
- Two-wheeler driving ability and valid driving licence preferred.
Qualification & Experience
Education: Minimum Higher Secondary / Graduate preferred.
Experience: 0–3 years in automobile, FMCG, telecom, banking, insurance, or other sales roles. Freshers with strong communication and sales skills may also be considered.
Key Performance Indicators (KPIs)
- Monthly retail sales achievement.
- Lead generation.
- Lead conversion ratio.
- Customer follow-up.
- Booking-to-retail conversion.
- Finance penetration.
- Customer satisfaction.
- New customer acquisition.
- Daily CRM/DMS update compliance.
Compensation
Salary and incentives will be as per Company policy and based on experience, qualification, and sales performance.
Working Conditions
The position involves both showroom and field sales activities and requires regular interaction with customers and market visits.
Pay: ₹13,000.00 - ₹15,000.00 per month
Work Location: In person
