JOB DESCRIPTIONE-commerce Manager/Amazon & Marketplace Performance Marketing Manager
Location: Delhi NCR
Reports To: Business Head – E-Commerce India & Global
Experience: 4–8+ years
Employment Type: Full-Time
Role Overview
Looking for a hands-on Amazon Advertising & Marketplace Performance Marketing expert who will be responsible for driving monthly sales targets, marketplace growth and profitability across India and international markets.
The candidate will manage and optimize advertising across Amazon India and international Amazon marketplaces, including: USA | UK | Canada | Australia | Europe
The candidate should also have practical experience with Flipkart and Myntra advertising/marketing.
This is a hands-on ownership role. The candidate should be capable of planning campaigns, analyzing data, optimizing bids and budgets, identifying growth opportunities and taking corrective actions independently to achieve monthly sales targets.
The candidate will also be expected to mentor the marketplace team and work closely with business, catalogue, creative, warehouse, finance and operations teams.
Key Responsibilities1. Monthly Sales Target Ownership
· Work with the Business Head to establish monthly sales, advertising and profitability targets.
· Develop monthly advertising and marketplace growth plans to achieve targets.
· Track daily and weekly performance against monthly targets.
· Identify gaps between Target vs Actual Sales and take immediate corrective action.
· Reallocate budgets across products, campaigns and marketplaces based on performance.
· Build recovery plans whenever monthly targets are at risk.
· Take ownership of the advertising contribution towards achieving overall monthly business targets.
2. Amazon PPC – India & Global
· Plan, launch and manage Amazon PPC campaigns across India and international marketplaces.
· Manage Sponsored Products, Sponsored Brands, Sponsored Display, keyword and ASIN/product targeting.
· Build and optimize Auto, Broad, Phrase and Exact campaigns.
· Conduct keyword research, search-term analysis and negative keyword management.
· Optimize bids, budgets and campaign structures.
· Identify opportunities to scale high-performing campaigns and products.
· Reduce wasted advertising spend and improve overall advertising efficiency.
Candidate should understand the differences in customer behaviour, competition, keywords, CPCs, pricing and advertising strategy across international markets.
Experience with Amazon Global Selling and FBA is strongly preferred.
4. Amazon SEO & Organic Growth
· Improve organic keyword rankings through PPC + SEO strategy.
· Conduct keyword and competitor research.
· Identify indexing and ranking opportunities.
· Work with the Catalogue/Content team on titles, bullets, backend keywords, A+ Content and images.
· Analyze Paid vs Organic Sales.
· Develop strategies to increase organic sales and reduce excessive advertising dependency.
5. Flipkart & Myntra
Manage and optimize marketplace advertising/marketing on:
Flipkart and Myntra
Including campaign planning, budget allocation, product visibility, promotions and performance analysis.
6. New Product & Seasonal Launches
· Create advertising strategies for new products.
· Plan launches and advertising budgets in advance.
· Develop strategies for festive, seasonal and promotional periods.
· Monitor traffic, CTR, CPC, conversion, orders, sales and keyword ranking.
7. Competitor & Market Analysis
Regularly monitor:
· Competitor products
· Competitor keywords
· Pricing
· Promotions
· Sponsored placements
· Reviews & ratings
· New product launches
· Market trends
Use insights to identify new growth and product opportunities.
8. Performance & Profitability
Monitor and improve:
· Sales
· Ad Sales
· Ad Spend
· ACoS
· ROAS
· TACoS
· BACoS
· Organic Sales
· Paid vs Organic Sales
· CTR
· CPC
· Conversion Rate
· Orders
· Keyword Ranking
· Product profitability
The objective is not simply to increase sales, but to achieve monthly targets while maintaining healthy advertising efficiency and profitability.
9. Inventory Management, Export & International Shipment Knowledge
The candidate should have a good working understanding of export shipments from India, particularly for e-commerce/international marketplace businesses.
Knowledge of:
· Export shipment processes from India
· FBA shipments to international marketplaces
· Commercial invoices
· Packing lists
· Shipping documentation
· Export documentation
· Courier/freight processes
· International logistics coordination
· Customs/export requirements
· Coordination with freight forwarders and logistics partners
will be strongly preferred.
The candidate does not need to be an export/logistics specialist, but should understand the overall process and be able to coordinate effectively with the relevant teams.
Key KRAs
The candidate will be evaluated primarily on:
1. Achievement of monthly sales targets
2. Profitable marketplace sales growth
3. Amazon PPC performance
4. ACoS / TACoS / BACoS improvement
5. Organic sales growth
6. Keyword ranking improvement
7. Reduction in wasted advertising spend
8. New product launch performance
9. International Amazon growth
10. Flipkart & Myntra performance
11. Export/international shipment coordination
12. Team performance and productivity
13. Target vs Actual gap management
14. Quality and accuracy of reporting
15. Inventory Management & Forecasting
16. Speed of identifying and resolving performance issues
Qualification & ExperienceMust Have
· 4–8+ years of hands-on Amazon PPC / Marketplace Performance Marketing experience.
· Strong Amazon Seller Central and Amazon Advertising Console experience.
· Proven experience managing Amazon India advertising.
· Proven experience with Amazon USA advertising.
· Strong experience with international Amazon marketplaces.
· Practical experience with UK, Canada, Australia and/or Europe.
· Experience with Flipkart advertising.
· Experience with Myntra marketing/advertising.
· Strong Excel / Google Sheets and data-analysis skills.
· Experience managing significant advertising budgets.
· Proven track record of achieving monthly sales targets.
· Experience managing or mentoring a team.
· Working knowledge of export shipments from India.
Preferred Industry Experience
Candidates with experience in the following categories will be strongly preferred:
· Spiritual / Religious Products
· Pooja / Devotional Products
· Home Décor
· Home & Living
· Gifting
· FMCG / Consumer Products
· Lifestyle Products
Experience with brands selling Indian cultural, spiritual or traditional products to international customers will be an added advantage.
Ideal Candidate
We are looking for someone who is:
· Target-oriented and commercially driven
· Highly analytical and data-driven
· Hands-on and execution-oriented
· Strong in Amazon PPC
· Experienced in international marketplaces
· Profitability focused
· Proactive and ownership-driven
· Strong in problem-solving
· A good team leader and mentor
· Comfortable working across multiple marketplaces
· Able to work independently with minimal supervision
· Strong communicator with cross-functional teams
The ideal candidate should not simply report:
“ACoS increased.” They should be able to explain: “We are ₹X below the monthly target, these are the key reasons, and these are the actions required to close the gap.”
What We Expect From This Role
The ultimate objective is to build a scalable, profitable and target-driven marketplace advertising and growth engine across India and international markets.
Compensation
6 LPA
Candidates with a demonstrated track record of consistently achieving monthly sales targets, scaling Amazon businesses internationally and successfully leading teams will be strongly preferred.
Location: Delhi NCR
Employment Type: Full-Time
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
