Job Overview
We are looking for a passionate and results-driven Digital Marketing Executive to plan, execute, and optimize our online marketing efforts. The ideal candidate will use digital channels such as search engines, social media, email, and websites to increase brand awareness, generate leads, and drive business growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple channels.
- Manage and optimize SEO and SEM strategies to improve website rankings.
- Handle social media marketing (content posting, engagement, analytics).
- Run and monitor paid advertising campaigns (Google Ads, Meta Ads, etc.).
- Create and manage email marketing campaigns.
- Analyze website traffic using tools like Google Analytics.
- Monitor campaign performance and generate reports.
- Coordinate with the content team for blogs, creatives, and landing pages.
- Optimize website content for better conversion rates.
- Stay updated with the latest digital marketing trends and tools.
Required Skills
- Knowledge of SEO, SEM, and PPC campaigns
- Experience with Google Ads
- Familiarity with Meta Ads Manager
- Understanding of content marketing and social media strategy
- Basic knowledge of HTML and website CMS
- Strong analytical and reporting skills
- Good communication and creativity
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Certification in digital marketing (preferred)
- 1–3 years of experience in digital marketing
Preferred Tools Knowledge
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Canva
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation
- Conversion rate
- ROI from digital campaigns
- Social media engagement
Job Type: Full-time
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
