Performance Marketer
Location: Remote
Type: Full-time
Min- Experience: 2 Years
❗❗HIRING PROCESS❗❗
We don't hire on resumes. We hire on results.
Visit : https://careers.theboringmedia.com/we-are-hiring
For Full Hiring Process BEFORE APPLYING
JOB DESCRIPTION
You'll manage and optimize paid advertising campaigns for our event business clients. Your job is to make every rupee count.
What You'll Do (Day-to-Day)
Campaign Setup & Management
- Set up Meta (Facebook/Instagram) ad campaigns from briefs provided by management
- Define audiences, placements, budgets, and bid strategies
- Monitor campaigns daily for performance issues
- Pause underperforming ads, scale winners, adjust targeting
Optimization & A/B Testing
- Analyze performance data (CTR, CPC, CPA, conversion rate)
- Run A/B tests on audiences, ad copy variations, placements
- Adjust campaigns based on real-time data
- Aim to reduce cost-per-lead by 10-20% month-over-month
Reporting & Analysis
- Track daily spend, leads, conversion costs
- Create weekly performance reports (what worked, what didn't, what to adjust)
- Identify trends (which audiences convert, which don't; which messages work)
- Present insights to clients and management
Lead Quality Optimization
- We care about QUALIFIED leads, not just clicks
- Monitor lead quality (are they serious buyers or price hunters?)
- Adjust targeting to attract the right audience segment
- Work with the lead qualification team to understand which leads convert
Account Health
- Monitor for ad policy violations, account restrictions
- Keep all Meta business accounts organized and documented
- Troubleshoot billing, pixel tracking, conversion issues
- Maintain compliance with platform guidelines
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: Remote
