JOB DESCRIPTION
Are you a passionate and results-driven professional eager to build scalable marketing systems and drive predictable pipeline growth? We are looking for an Executive II, Marketing Operations, responsible for owning marketing operations, demand generation systems, outbound campaigns, and alliance programs that convert demand into qualified opportunities.
7EDGE is a Digital Product Engineering Company based in Bengaluru, India. Our core expertise lies in crafting modern applications with cloud-native services, specializing in microservices and serverless architecture tailored to the requirements of enterprises and startups alike. We deliver unparalleled solutions to industries and companies across the globe. As the company is expanding rapidly, we are looking to grow our Marketing Operations team by hiring talented individuals who are eager to learn and contribute to our success.
In this role, you will leverage your technical expertise and problem-solving skills to:
- Build and execute intent-based outbound campaigns aligned to approved customer segments.
- Design and optimize lead nurture workflows that move prospects through the funnel.
- Own HubSpot CRM architecture, lifecycle management, lead scoring, workflow automation, and pipeline governance.
- Execute Account-Based Marketing (ABM) initiatives and measure campaign performance.
- Manage alliance and partner relationships across cloud ecosystems and referral channels.
- Drive marketing performance visibility through reporting, analytics, and optimization initiatives.
This role presents a valuable opportunity to apply your expertise in marketing operations and demand generation while contributing directly to pipeline growth and the evolution of 7EDGE's marketing function. If you are ready to take on this dynamic and fulfilling position, we encourage you to submit your application.
RESPONSIBILITIES
- Build and execute intent-based outbound campaigns by identifying market signals, mapping target segments, and activating campaigns across channels.
- Plan and execute cold email campaigns, including list building, copywriting, sequencing, send execution, and reply handling.
- Design and maintain nurture workflows, lifecycle stage logic, trigger conditions, and content mapping across the buyer journey.
- Execute Account-Based Marketing (ABM) initiatives, including target account identification, campaign planning, and multi-channel orchestration.
- Own and expand customer referral programs while identifying and onboarding local partners, agents, and tender opportunities.
- Respond to, qualify, and progress inbound partnership opportunities and alliance relationships.
- Manage cloud partner portal operations, including milestone tracking, competency submissions, and program documentation across AWS, GCP, Azure, and partner ecosystems.
- Design and maintain HubSpot lifecycle stages, lead scoring frameworks, workflow automation, pipeline structures, and CRM governance processes.
- Track campaign spend and cost-per-lead (CPL) performance against defined targets and review weekly dashboards.
- Prepare weekly and monthly performance reports covering lead volume, MQLs, SQLs, channel contribution, and campaign effectiveness.
BASIC QUALIFICATIONS
- 3–5 years of experience in B2B Marketing, Growth Marketing, Demand Generation, or Marketing Operations roles.
- Bachelor's degree in a related field.
- Demonstrated experience owning intent based outbound campaigns, ABM initiatives, CRM operations, and lead generation programs.
- Email marketing and newsletter execution, including list building, copywriting, sequencing, send execution, and reply handling.
- Nurture workflow design, trigger condition management, lifecycle logic, and content mapping.
- Experience using HubSpot Marketing Hub and outbound sequencing tools such as Apollo, ReachInbox, Instantly, Clay, or similar platforms.
PREFERRED QUALIFICATION
- Experience with cloud partner programs such as AWS Partner Network, GCP Partner Advantage, Azure Partner Center, or similar ecosystems.
- Experience managing alliance partnerships, referral networks, and local agent programs.
- Familiarity with intent data platforms such as Clay, Bombora, or equivalent tools.
- Partner negotiation and onboarding experience.
- Basic project coordination experience across multiple marketing initiatives.
- Experience working with cloud providers and cloud ecosystem programs.
- Experience within B2B technology services, cloud, digital engineering, IT services, or B2B marketing agency environments.
PERKS/BENEFITS
- Personalized learning opportunities to enhance your career.
- Competitive salary structure aligned with industry standards.
- Comprehensive health insurance and wellness programs.
- A collaborative and innovative work environment where your ideas are valued.
- Regular team-building events, company outings, and engaging workplace activities.
- A culture of appreciation with Peer and Spot Recognition programs to celebrate your contributions.
Application Question(s):
- Do you have experience owning intent based outbound campaigns, ABM initiatives, CRM operations, and lead generation programs?
- Do you have experience in Email marketing and newsletter execution, including list building, copywriting, sequencing, send execution, and reply handling?
- Do you have experience using HubSpot Marketing Hub and outbound sequencing tools such as Apollo, ReachInbox, Instantly, Clay, or similar platforms?
Education:
Experience:
- B2B Marketing, Growth Marketing or Demand Generation: 3 years (Required)
Work Location: In person
