About the Role
We are looking for a creative, data-driven, and execution-focused **Social Media Marketing Manager** to build and scale our digital presence across Instagram, YouTube, LinkedIn, Facebook, and emerging platforms. The ideal candidate should have a strong understanding of content strategy, social media growth, influencer collaborations, and performance tracking.
If you're passionate about building consumer brands, creating viral campaigns, and turning content into business growth, we'd love to hear from you.
Key Responsibilities
· Develop and execute monthly social media content calendars.
· Create platform-specific content strategies for Instagram, YouTube, LinkedIn, Facebook, and X.
· Manage daily posting, community engagement, and audience interactions.
· Coordinate with graphic designers, video editors, and content creators to produce high-quality content.
· Plan and execute influencer marketing campaigns with micro and macro influencers.
· Track content performance, engagement, reach, follower growth, and other key KPIs.
· Identify trending topics, reels, memes, and social media opportunities to increase organic reach.
· Collaborate with the Performance Marketing team to amplify high-performing content.
· Monitor competitors and recommend innovative content ideas.
· Prepare weekly and monthly social media performance reports.
Requirements
· 3–4 years of experience in Social Media Marketing, preferably in D2C, FMCG, Beauty, Wellness, or Consumer Brands.
· Strong understanding of Instagram Reels, YouTube Shorts, LinkedIn, and emerging social media trends.
· Experience in influencer marketing and creator collaborations.
· Excellent copywriting and communication skills.
· Hands-on experience with tools like Meta Business Suite, Canva, Notion, Google Analytics, and social media scheduling tools.
· Ability to analyze data and convert insights into actionable strategies.
· Creative mindset with excellent project management skills.
Preferred Skills
· Experience working with D2C brands.
· Knowledge of AI tools for content creation.
· Basic understanding of performance marketing and paid social campaigns.
· Experience in managing product launches and viral campaigns.
What We Offer
· Competitive Salary
· Opportunity to work with fast-growing consumer brands.
· High ownership and creative freedom.
· Collaborative and growth-oriented work environment.
· Opportunity to build brands from the ground up.
Pay: ₹60,000.00 - ₹70,000.00 per month
Work Location: In person
