Job Title: Marketing Automation Specialist
Location: Startup Park, Madiwala, Bangalore
Working Days: Monday to Saturday
Experience: 3–4 Years
Job Summary
We are looking for a Marketing Automation Specialist with 3–4 years of experience to manage and optimize marketing automation campaigns. The ideal candidate should have hands-on experience with CRM platforms, email marketing, lead nurturing, campaign automation, and performance analytics.
Key Responsibilities
- Design, build, and optimize automated marketing campaigns.
- Manage email marketing workflows, lead nurturing, and customer journeys.
- Create and maintain marketing automation workflows, triggers, and customer journeys.
- Integrate CRM systems with marketing automation platforms.
- Set up and manage WhatsApp and email automation campaigns.
- Segment audiences and personalize campaigns for better engagement.
- Track campaign performance and generate reports with actionable insights.
- Collaborate with marketing, sales, and product teams to improve lead generation and conversion.
- Ensure data accuracy, compliance, and best practices in marketing automation.
Required Skills
- 3–4 years of experience in Marketing Automation.
- Hands-on experience with marketing automation tools such as HubSpot, Marketo, Salesforce Account Engagement (Pardot), ActiveCampaign, Zoho Marketing Automation, Mailchimp, Brevo (formerly Sendinblue), Klaviyo, or similar platforms.
- Experience with WhatsApp automation tools such as AiSensy, WATI, Interakt, or similar platforms.
- Strong knowledge of CRM systems and lead lifecycle management.
- Experience with email marketing, workflow automation, lead scoring, and campaign optimization.
- Basic understanding of HTML/CSS for email templates is an added advantage.
- Strong analytical, communication, and problem-solving skills.
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
