Reporting To: Senior Management / CEO / Directors
Team Size: Cross-functional (Marketing, Product, Sales, Operations, Editorial – direct & dotted)
Oswaal Books is one of India’s leading educational publishing houses, creating trusted and innovative learning resources that empower students and educators nationwide.
We are now looking for a D2C Growth & Business Head to lead our premium early-learning and children’s publishing imprint and drive the next phase of growth.
This is a full P&L ownership role, responsible for:
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Revenue growth
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Profitability
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Brand building
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Product innovation
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Team leadership
across D2C, marketplaces, offline retail, exports, and strategic partnerships.
The role demands a builder’s mindset—someone who can scale a business, not just manage operations.
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Own end-to-end P&L for Lil Legends, including:
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Revenue targets
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Gross margins
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Marketing spends (ROAS / ACOS discipline)
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Inventory planning & working capital
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Build annual and quarterly business plans with clear growth levers
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Drive profitability through pricing, cost optimization, product mix, and channel strategy
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Present performance reviews and strategic plans to senior leadership
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Own the D2C business end-to-end
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Scale new user acquisition via:
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Meta, Google, and influencer-led performance campaigns
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Improve:
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Conversion Rate (CRO)
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Average Order Value (AOV)
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Repeat purchase rate
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Drive retention through:
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Email, WhatsApp, loyalty programs, referrals, bundles, and subscriptions
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Own:
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Website UX/UI roadmap
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Funnel performance
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Tech integrations (payments, CRM, analytics)
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Ensure D2C remains a profitable and scalable channel, not just a vanity metric
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Own Amazon P&L and growth strategy
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Drive:
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Category leadership in key early-learning segments
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ACOS and TACOS discipline
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Listing excellence (IDQ, A+, videos, storefronts)
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Work closely with:
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Advertising teams
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Supply chain & inventory planners
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Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant
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Lead offline revenue across:
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General Trade
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Modern Trade
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Exhibitions (World Book Fair, fairs, events)
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Institutional / School sales (where applicable)
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Build:
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Distributor and FSE strategy
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Incentive structures and sales targets
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Ensure healthy control over:
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Discounts
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Credit cycles
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Returns
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Strengthen Lil Legends’ positioning as a premium brand in offline retail
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Own influencer strategy across:
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Parenting creators
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Educators
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Doctors / child experts
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Balance:
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Performance-led influencer campaigns
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Brand-led storytelling collaborations
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Build long-term creator partnerships instead of one-off campaigns
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Drive brand narratives aligned with:
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Early-learning philosophy
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Parenting insights
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IP-led storytelling
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Own the product and publishing roadmap, including:
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New launches
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Series development
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IP creation
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Ensure products are:
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Market-led
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Curriculum-aligned (NEP / NCF)
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Clearly differentiated from competitors
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Work closely with:
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Editorial
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Design
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Production teams
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Balance:
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Commercial titles
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Brand-building / thought-leadership titles
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Lead international publishing partnerships and imports
Own:
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Commercial negotiations
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Pricing and margin structures
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India-market adaptation
Explore:
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New licensing opportunities
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Co-editions
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Strategic IP collaborations
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Act as the single-point owner for Lil Legends across:
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Marketing
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Editorial
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Sales
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Operations
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Finance
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Build:
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Clear processes
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Accountability frameworks
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Performance metrics
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Mentor and develop leadership talent within the Business Unit
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5-12 years of experience in publishing, D2C, consumer brands, edtech, or media
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Mandatory prior P&L ownership
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Strong understanding of:
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Performance marketing
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Marketplaces (especially Amazon)
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Offline sales dynamics
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Comfortable with:
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Numbers
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Budgets
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Decision-making under pressure
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Experience in content, books, or education is a strong plus
