Job Title: Performance Marketing Specialist (Meta & Google Ads)
Location: Bodakdev, Ahmedabad
Job Type: Full-time (On-site)
Job Overview
We are looking for a performance-driven Meta & Google Ads Specialist who can plan, execute, and scale paid campaigns with a strong focus on lead generation, cost efficiency, and conversions.
This role is for someone who understands numbers, testing, and optimization—not just running ads, but driving measurable business outcomes.
Key Responsibilities
- Plan, execute, and manage paid campaigns on:
- Meta (Facebook & Instagram Ads)
- Google Ads (Search, Display, YouTube)
- Generate high-quality leads and improve key metrics:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Continuously optimize campaigns through:
- Audience targeting
- Creative performance
- Bid strategies
- Conduct A/B testing across:
- Ad creatives
- Copies and hooks
- Landing pages
- Monitor daily campaign performance and make data-driven decisions
- Work closely with the creative and content team for high-performing ads
- Collaborate on funnel improvements with CRM/operations team
Requirements
- 2–5+ years of experience in performance marketing
- Strong hands-on experience with:
- Meta Ads Manager
- Google Ads
- Proven track record in lead generation campaigns
- Strong analytical mindset with ability to read and act on data
- Experience in campaign optimization and scaling
Preferred Qualifications
- Experience in service-based, healthcare, or beauty industry
- Managed ₹5L+ monthly ad budgets
- Experience with landing pages and conversion optimization
Skills Required
- Performance Marketing
- Meta Ads & Google Ads
- Lead Generation
- Campaign Optimization
- Data Analysis
Compensation & Benefits
- Competitive salary based on experience
- Performance-based incentives
- Growth into senior performance or growth roles
How to Apply
Apply via Indeed with your resume.
Shortlisted candidates may be asked to share:
- Past campaign results
- Budget handled
- Key performance metrics achieved
Note: This role is focused on performance and results. Candidates with proven experience in scaling campaigns and improving ROI will be preferred.
Job Types: Full-time, Permanent
Pay: ₹25,179.25 - ₹38,837.32 per month
Work Location: In person
