Requisition ID: 70869
About Whirlpool India
Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool’s commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in
The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.
Create & sustain a dynamic environment that fosters development opportunities & motivates high performance amongst team members; imparting continuous on-job training to accomplish greater operational efficiency.
Responsible for delivery of Category P&L:
- Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities
- Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category
- Responsible for tracking and mitigating competition actions
- Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product categories.
- Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
- Responsible for New Product Development, Launch and Project Management
Stakeholder Management:
External: Collaborate with Vendors
Internal:
1. Collaborate with platform teams, design, procurement and supply chain team towards product development
2. Collaborate with Sales Channel Heads and Regional Sales Managers to identify portfolio gaps and execute tactical interventions
Experience: 5-7 years of experience in Category Management/ Brand Management role
Education: Full Time MBA
TECHNICAL:
1. P&L Management
2. Consumer Insighting & New Product development confidence
3. Marketing Communication
MANAGERIAL
1. Lead with speed – agility, focus and
2. Own it - be personally & collectively accountable for results
3. Straight talk – Share honestly, transparently and timely
Connect with us and learn more about Whirlpool India.
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
