About Vishram International Services (VIS)
Vishram International Services (VIS) is a rapidly expanding international education, work abroad, immigration, and BridgeUSA organization headquartered in the United States with operations in India and Latin America.
We specialize in:
- Study Abroad
- Work Abroad
- J-1 BridgeUSA Programs
- International Recruitment
- Overseas Employment
- Global Career Consulting
As the Growth & Performance Marketing Manager, you will be responsible for driving business growth through end-to-end digital marketing strategies. You will own the complete marketing ecosystem—including Performance Marketing, Growth Marketing, Brand Marketing, Social Media Marketing, CRM & Marketing Automation, SEO, Content Marketing, Website & Landing Page Optimization, Google Business Profile (GMB), and Analytics. Your focus will be on building a strong digital brand, generating high-quality leads, optimizing the complete customer journey from awareness to enrollment, improving conversion rates, and delivering measurable business outcomes through data-driven marketing initiatives.
Employee Benefits
- Paid Vacation
- Comprehensive Employee Insurance
- Company-Matched SIP Investment Program
- Performance-Based Incentives
- Milestone Rewards & Recognition
- International Transfer Opportunities
- Tea, Refreshments & Transportation Support (as per company policy)
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize campaigns across:
- Google Ads | Meta Ads | YouTube Ads | LinkedIn Ads (where applicable)
- Display & Remarketing Campaigns
- Optimize campaigns based on CPL, CPA, ROAS, and Conversion Rate.
- Scale high-performing campaigns while reducing acquisition costs.
- Improve website rankings through SEO best practices and content optimization.
- Manage the online reputation, GMB, reviews, digital presence & social media
Growth Marketing
- Build scalable lead-generation strategies for:
- Study Abroad
- Work Abroad
- BridgeUSA Programs / Internship Programs
- Skilled Migration Programs
- Develop high-converting marketing funnels from awareness to enrollment.
- Improve landing page conversion rates and lead quality.
CRM, Marketing Automation & AI
- Manage and optimize Zoho CRM marketing workflows.
- Implement email, WhatsApp, and SMS automation.
- Create lead nurturing journeys to improve conversion rates.
- Work closely with the admissions and counseling teams to ensure seamless leads
Analytics & Reporting
- Monitor and optimize:
- Cost Per Lead (CPL) | Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate | Lead-to-Application Ratio
- Application-to-Enrollment Ratio
- Prepare weekly and monthly marketing dashboards for management.
- Analyze campaign performance and recommend data-driven improvements.
Website & Conversion Optimization
- Collaborate with designers and developers to improve:
- Landing Pages | Website Conversion Rate
- User Experience (UX) | Lead Forms
- Call-to-Action Performance | Key words
- Conduct A/B testing for creatives, landing pages, and ad copy.
Team Collaboration
- Work closely with:
- Admissions/Sales Team | Creative Designer
- Coordinate campaign launches and promotional activities.
Success MetricsYou will be measured on:
- Qualified Leads Generated | Cost Per Lead (CPL) | Cost Per Application (CPA)
- Lead Quality Score | Application Conversion Rate | Enrollment Contribution
- Campaign ROI | Funnel Conversion Rate | Website Traffic Growth
- Marketing Qualified Leads (MQLs) | Revenue Contribution
- Marketing Automation Performance | GMB Growth & Reviews
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads Certification (Preferred)
- Meta Blueprint Certification (Preferred)
- Zoho CRM Certification (Preferred)
Experience Required
- 5+ years of experience in Performance Marketing or Growth Marketing.
- Proven experience managing monthly digital marketing budgets.
- Strong expertise in lead generation and conversion optimization.
- Experience with education, immigration, recruitment, staffing, or service-based industries is highly preferred.
- Experience working with international markets will be an added advantage.
Languages
Excellent English Communication (Mandatory), Hindi, Gujarati
Work Location
Vishram International Services
504, The Orion,Near Shree Balaji Temple,SG Highway,Ahmedabad – 382481
Compensation & Benefits - Why Join VIS?
Financial Benefits
- Company-matched SIP Investment Program*
- Performance-based Incentives
- Interest-Free Salary Advance (Eligible Employees)
- Long-Service Rewards
- Employee Referral Bonus*
Health & Wellbeing
- Employee Insurance Coverage*
- Complimentary Tea & Refreshments
- Transportation Support*
- Paid Leave Benefits*
Career Growth
- Learning & Development Opportunities
- International Career Opportunities
- Long-Term Career Growth within a Global Organization
Interested Candidate apply through the link below
https://forms.zohopublic.in/vishraminternationalservices1/form/VISRecruitmentForm/formperma/x2wJIPZEBBxfsQdwnfNpMT1BJSrqXBI-tZB-74H_LC4
Regards
Deepa
Pay: ₹800,000.00 - ₹1,100,000.00 per year
Work Location: In person
