Role Overview
Responsible for developing and executing SEO strategies to improve organic visibility, rankings, traffic, and conversions across traditional search engines, AI-powered search platforms, and answer engines.
Key Responsibilities
- Develop and execute SEO strategies based on business and campaign objectives.
- Conduct keyword research and identify relevant search opportunities.
- Perform on-page and technical SEO audits and implement recommendations.
- Optimize website content, metadata, internal linking, and site structure.
- Develop and execute off-page SEO and link-building strategies.
- Develop GEO (Generative Engine Optimization) strategies to improve brand visibility and representation across AI-powered search and generative platforms.
- Implement AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, answer engines, AI search results, and other search experiences.
- Optimize content for conversational, informational, and intent-based search queries.
- Monitor keyword rankings, organic traffic, search visibility, and other SEO performance metrics.
- Analyze competitors and identify opportunities for organic growth.
- Identify technical and content-related SEO issues and coordinate with relevant teams for resolution.
- Prepare regular SEO reports with insights and recommendations.
- Stay updated with search engine algorithm changes, AI search developments, and evolving SEO, GEO, and AEO best practices.
Requirements
- 2–5 years of hands-on SEO experience.
- Strong understanding of on-page, off-page, technical SEO, GEO, and AEO.
- Experience with SEO tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, or similar platforms.
- Strong understanding of keyword research, content optimization, search intent, and SEO reporting.
- Good analytical and problem-solving skills.
- Interest in emerging AI search and generative search technologies is preferred.
Pay: ₹15,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
