Kriti Sustainable Livelihoods is a social enterprise that promotes hand crafted products providing marketing support and design interventions to artisans through its brand Kritikala. Kritikala products are sold online through its ecommerce store – https://www.kritikala.org and also through exhibitions and direct customer walk ins. Kritikala manufactures and sells a wide range of garments, bags and homelinen products made using sustainable textiles.
Kritikala aims to grow its sales rapidly over the next two years and is looking for someone with experience to build the online brand and increase both organic reach and advertising impact to drive sales for the brand. We are looking for someone with minimum 1-2 years of experience who is creative, understands e-commerce and has the ability to drive sales growth.
Main Responsibilities
· Execute overall digital marketing strategy that includes meta ads, google ads, sms marketing, email marketing and whatsapp marketing. The strategy will be made in discussion with the director of the firm / ad agency.
· Develop social media content and manage social media handles on Instagram, Facebook and Linkedin (roughly 2-3 posts / reels per week and 15-20 stories per week)
· Reach out to influencers to identify suitable influencers for the brand to collaborate with
· Photoshoot of small products such as bags and home décor with the studio set up in the office
· Uploading content to website and write the content for product descriptions, social media captions, generating blogs, etc
· Managing other ecommerce store related activities such as discount codes, promotions and sales, customer reviews etc
· Managing inventory of Kritikala products in the store
· Answering customer queries for bulk orders and online order feedback
Skills needed:
· Knowledge of ecommerce store management, preferably on shopify
· Good working knowledge of photography and videography to drive the team to develop inhouse content
· Goal orientation and attention to detail
· Good working knowledge on SEO, google ads, facebook ads, and building social media outreach
Qualifications
· Undergraduate degree in engineering / design from a good college
· Completed Digital marketing and social media marketing courses
Pay: ₹35,000.00 - ₹45,000.00 per month
Work Location: In person
