JOB DESCRIPTION: RETAIL SALES STAFF (SHOWROOM)
Job Title
Retail Sales Staff (Showroom Sales Executive)
Company
Fero Boards Ltd (Feroke Boards Ltd)
Department
Retail Sales / Showroom Operations
Employment Type
Full-Time
ABOUT FERO BOARDS LTD
Fero Boards Ltd is a leading Kerala-based manufacturer and trader of doors, door components, plywood, block boards, and timber products, headquartered near Calicut with its main facility in Malappuram district. Established in 1990, Fero operates a manufacturing plant spanning over 1,50,000 sq. ft., equipped with technology imported from Europe and Asia, and is recognised as one of India's largest producers of finger-jointed panels and processed rubber wood (seasoned timber).
The company's product range includes wooden flush doors, solid wood and moulded panel doors, marine-grade and commercial block boards, general-purpose plywood, and door components, marketed under the Fero and Feroply brands. Fero Boards is BIS and ISO 9001:2000 certified, and its client base has included major institutional buyers such as naval store depots, ordnance depots, and shipyards, alongside a strong presence in the retail and dealer market across South India.
Fero Boards is now looking for energetic, customer-focused Retail Sales Staff to represent its brand on the showroom floor, drive walk-in sales, and build lasting relationships with retail customers, contractors, carpenters, architects, and interior designers.
ROLE PURPOSE
The Retail Sales Staff will be the face of Fero Boards at the showroom, responsible for welcoming customers, understanding their requirements, showcasing the full range of doors, plywood, and block board products, and converting enquiries into confirmed sales — while delivering a professional showroom experience that reinforces Fero's reputation for quality and reliability.
KEY RESPONSIBILITIES
- Greet and engage every walk-in customer promptly and professionally, creating a welcoming showroom experience.
- Understand customer requirements (residential, commercial, or institutional projects) and recommend suitable Fero products — flush doors, solid wood doors, moulded panel doors, block boards, plywood, and door components.
- Demonstrate product features, finishes, and specifications, explaining quality certifications (BIS, ISO 9001:2000) and material advantages such as marine-grade and finger-jointed construction.
- Prepare accurate price quotations, explain payment terms, and process orders in line with company pricing and discount policies.
- Achieve individual and showroom-level monthly sales targets set by the Showroom/Retail Sales Manager.
- Maintain up-to-date knowledge of the full Fero product catalogue, current price lists, ongoing promotions, and stock availability.
- Follow up on customer enquiries, pending quotations, and leads generated through walk-ins, phone calls, or referrals to maximise conversion.
- Build and maintain relationships with regular customers, contractors, carpenters, builders, architects, and interior designers to generate repeat and referral business.
- Coordinate with the warehouse/logistics team to confirm stock, delivery timelines, and after-sales support for customers.
- Ensure the showroom floor, product displays, and sample boards are clean, well-organised, and attractively merchandised at all times.
- Handle billing, documentation, and basic after-sales queries, escalating complaints or technical issues to the Showroom Manager as needed.
- Stay informed about competitor products and pricing in the local market and share relevant feedback with management.
- Support promotional activities, product launches, and in-showroom marketing events as required.
- Maintain accurate records of daily sales, customer interactions, and enquiries in the format prescribed by the company.
CANDIDATE REQUIREMENTS
- Minimum qualification: Plus Two / Diploma / Graduate in any discipline; a background in sales, marketing, interior design, or civil/wood-based trades is an advantage.
- 1–3 years of experience in retail sales, showroom sales, or counter sales, preferably in building materials, plywood, doors, hardware, furniture, or related industries; freshers with strong communication skills may also be considered.
- Excellent communication skills in Malayalam; working knowledge of English and/or Hindi is preferred.
- Strong interpersonal and customer-service orientation, with the ability to build trust and rapport with a wide range of customers.
- Basic numerical ability for billing, quotations, and discount calculations.
- Comfortable using billing software, MS Office, and WhatsApp/mobile tools for customer follow-up.
- A presentable, professional appearance and a proactive, target-driven attitude.
- Willingness to stand for extended periods, assist with product demonstrations, and work showroom hours including weekends.
KEY SKILLS
- Product knowledge and the ability to explain technical specifications in simple terms
- Persuasive selling and negotiation skills
- Customer relationship management and follow-up discipline
- Team collaboration with warehouse, accounts, and delivery teams
- Time management and target orientation
WHAT FERO BOARDS OFFERS
- Fixed monthly salary with performance-based incentives on sales targets
- On-the-job training on Fero's product range, manufacturing process, and quality standards
- Opportunity to grow within a well-established, four-decade-old manufacturing company with a strong regional brand presence
- A supportive team environment within a company recognised for BIS and ISO-certified quality standards
Pay: ₹8,086.00 - ₹30,844.65 per month
Work Location: In person
