Title: 4131: Industry and Enterprise Marketing Specialist – Financial Services
Accenture
Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a
leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world
works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to
make a measurable difference.
ROLE SCOPE
This role supports the Financial Services set of industries (Banking, Capital Markets and Insurance) within the Industry and Enterprise
Marketing & Communications team by driving core run-the-business marketing activities and enabling priority programs across channels. It
spans content development, executive positioning, digital presence, research, performance tracking, and operational support. The position
requires a versatile marketer who can work across multiple workstreams, collaborate with stakeholders, and help deliver high-quality
marketing execution with rigor and speed.
KEY RESPONSIBILITIES:
Support “run the business” related activities for the Financial Services set of industries e.g, Industry Analyst Relations
responses and briefings, stories identification, internal RP M+C updates, baseline materials, ARC updates
OUR COMMITMENT TO YOU
Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.- Opportunities to learn daily through training, assignments, and collaborating with experts across the company.
- Access to leading-edge technology.
- Support planning phase for prioritized programs including business case write up and M+C Plan entries in Synops
- You’ll make a difference for some impressive clients. Accenture serves many of the Fortune Global 100 and major public
sector clients around the world on high-profile projects.
- Support ongoing maintenance and updates of a.com core pages, incl. optimizing for LLMs
- Support planning phase for prioritized programs including business case write up and M+C Plan entries in Synops
- Support executive positioning activities e.g., event speaking op, social media
- Support development of marketing content (case studies, thought leadership, campaign copy)
- Conduct industry/area research and competitive monitoring across portfolio industries
- Perform operational activities: budget tracking, ROI tracking, PO tracking
- Support activation enablement across Markets/MUs and CRM, with the hub if prioritized programs related
- Support team governance related activities, as well as Reinvention Partner performance measurement and reporting
- (May) Maintain and organize marketing collateral and shared asset libraries (Kx, ARC…)
- (May) Coordinate with creative teams and external agencies on asset production
- (May) Support onsite event delivery
SKILLS and EXPERIENCE:
- 2-8+ years of marketing experience.
- Pro-activeness and autonomy; self-starter; rigor in execution
- Inquisitive and curious; fast learner, willing to be coached and progress
- Data proficiency, foundations of data analysis
- Proficiency in Accenture tools and platform; regular user of Accenture approved AI tools
- Broad marketing channel experience (events, social, a.com)
- Strong written communication and copywriting
- Stakeholder collaboration across cross-functional teams
- Organizational skills; ability to manage multiple workstreams simultaneously
- Industry/area and commercial awareness
