The Director of Omnichannel Marketing will lead strategy, consulting, execution, and optimization of omnichannel marketing programs for enterprise / mid-market clients.
He is an active member in customer journey at Krish including business consulting and participating in pre-sales, growing client accounts, growth marketing services, customer journey design, MarTech, AI, analytics, and performance marketing to help clients increase acquisition, retention, customer lifetime value, and profitability.
What You'll Be Doing
Client Consulting
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Act as a trusted advisor to client leadership teams.
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Conduct marketing maturity assessments, marketing strategy workshops, and quarterly business reviews
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Identify new growth opportunities and support business development, proposals, and solution presentations
Omnichannel Strategy & Growth
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Develop customer-centric omnichannel marketing strategies aligned with client business objectives
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Create annual Growth/GTM roadmaps and marketing transformation plans
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Drive customer acquisition, retention, loyalty, and revenue growth across digital and offline channels
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Lead customer journey mapping and lifecycle marketing initiatives
Marketing Technology & AI
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Design and optimize customer engagement programs using Email, SMS, WhatsApp, Push Notifications, Loyalty, and Marketing Automation platform for client/brands
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Drive adoption of AI for audience segmentation, predictive marketing, personalization, campaign optimization, and content generation
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Collaborate with Commerce, Data, and AI teams to deliver integrated customer experiences
Data & Analytics
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Define customer segmentation, attribution models, CLTV, RFM analysis, and campaign measurement frameworks.
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Translate customer and marketing data into actionable business insights.
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Build KPI dashboards and performance reporting for clients.
Conversion & Personalization
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Improve website conversion, customer engagement, repeat purchases, and average order value.
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Lead CRO initiatives, A/B testing, experimentation, and personalization programs across customer touchpoints
Project Management, Delivery & Leadership
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Collaborate with cross-functional teams for the project execution
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Stay ahead of the learning curve and implement best of the technology for department
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Manage relationships with platforms and manage certifications
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Build and mentor a high-performing omnichannel marketing team and manage team’s performance and align them with client KPIs with help of managers
- Manage productivity, profitability and revenue targets for the department
- Create succession plan to manage continuation of the business
What We'd Love To See
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Masters/Bachelors degree in Marketing, Business, or a related field
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12+ years of experience in Digital, CRM, Lifecycle, or Omnichannel Marketing, with at least 5 years in a leadership role
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Proven experience with retail, eCommerce agency, or consumer brand clients
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Strong understanding of customer lifecycle marketing, personalization, marketing automation, analytics, and performance marketing
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Experience managing enterprise marketing transformation programs and cross-functional teams
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Strategic Thinking & Business Consulting
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Omnichannel Customer Experience
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Marketing Technology & Automation
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Data-Driven Decision Making
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AI-Enabled Marketing
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Customer Journey Design
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Leadership & Team Development
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Executive Communication & Stakeholder Management
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Commercial Acumen & Growth Mindset
It'd Be Great If You Had
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Hands-on experience with Commerce platforms: Adobe Commerce, Shopify Plus, Salesforce Commerce Cloud
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Familiarity with Marketing Automation tools: Klaviyo, Adobe Campaign, Salesforce Marketing Cloud, MoEngage, Braze, HubSpot
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Exposure to Analytics tools: GA4, GTM, BigQuery, Looker Studio, Power BI, Tableau
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Experience with Personalization platforms: Adobe Target, Optimizely, Dynamic Yield, Bloomreach
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Working knowledge of AI tools: Vertex AI, Gemini, OpenAI, Predictive Analytics, Customer Data Platforms (CDP)
