Qode is an investment management firm focused on delivering exceptional risk-adjusted returns through a combination of quantitative models and active investment strategies. Our offerings include Portfolio Management Services (PMS) across multiple strategies designed to help investors achieve their long-term financial goals.
With over ₹300 crore in discretionary PMS AUM (and ₹1,000 crore overall) and ambitious growth plans, we are looking for a Growth & Demand Generation leader who can help scale Qode's client acquisition engine.
We are looking for a growth-oriented professional who will be responsible for generating qualified investor leads, building scalable acquisition channels, improving conversion funnels, and helping grow Qode's assets under management.
The ideal candidate combines performance marketing, content distribution, CRM automation, analytics, and founder-led marketing to create a measurable and repeatable lead-generation engine.
This role reports directly to the Partners and will have a direct impact on the firm's growth trajectory.
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Generate a consistent pipeline of qualified HNI and UHNI investor leads.
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Build and optimize acquisition funnels across digital channels.
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Develop campaigns focused on investor acquisition and conversion.
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Improve lead quality and conversion rates across the funnel.
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Develop targeted acquisition strategies to engage affluent customers and premium client segments.
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Manage Meta, Google, LinkedIn and other digital acquisition channels.
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Optimize CPL, CAC, lead quality, and campaign ROI.
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Work with internal and external teams to scale acquisition efficiently.
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Build and manage landing pages, lead magnets, and campaign funnels.
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Design campaigns aimed at reaching HNI/UHNI audiences and high-value customer segments.
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Scale the personal brands of Qode's Partners across LinkedIn and other platforms.
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Drive growth of Qode's social media presence.
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Manage distribution of blogs, newsletters, videos, webinars, and podcasts.
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Coordinate with content, design, PR, and video agencies.
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Develop content strategies that resonate with affluent investors and premium audiences.
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Design and implement lead nurturing journeys.
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Build automated email, WhatsApp, and CRM workflows.
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Improve lead-to-meeting and meeting-to-investor conversion rates.
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Work closely with Investor Relations and Sales teams.
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Ensure a seamless and premium customer experience throughout the investor lifecycle.
Create dashboards tracking:
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Leads generated
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Cost per lead
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Cost per acquisition
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Lead source performance
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Conversion rates
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Pipeline metrics
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Marketing ROI
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Establish attribution and reporting frameworks.
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Support webinar programs, podcasts, industry events, and strategic partnerships.
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Build acquisition programs with distributors, wealth managers, referral channels, luxury brands, premium lifestyle partners, and HNI-focused communities where relevant.
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Identify partnership opportunities that enhance access to HNI and UHNI audiences.
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5–10 years of experience in:
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Growth Marketing
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Demand Generation
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Product Marketing
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Performance Marketing
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Customer Acquisition
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Brand Marketing
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Premium Customer Acquisition
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HNI/UHNI Client Engagement
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WealthTech
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FinTech
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Wealth Management
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PMS / AIF
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Investment Platforms
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High-ticket Financial Products
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Luxury Retail
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Luxury Hospitality
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Luxury Automotive
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Luxury Real Estate
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Premium Lifestyle Brands
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Private Banking
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Concierge Services
Candidates who have previously or are currently working with luxury brands and have experience engaging HNI/UHNI customers will be highly preferred.
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Performance Marketing
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Demand Generation
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Lead Generation
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Marketing Analytics
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CRM & Marketing Automation
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Funnel Optimization
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Webinar Marketing
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LinkedIn Growth
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Content Distribution
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Conversion Optimization
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Google Analytics
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Meta Ads
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Google Ads
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Zoho CRM
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HubSpot
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HNI/UHNI Client Acquisition
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Premium Customer Relationship Management
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Strategic Partnerships
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Luxury Brand Marketing
The candidate will be evaluated on:
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Qualified leads generated
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Cost per qualified lead
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Lead-to-meeting conversion
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Meeting-to-investor conversion
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Assets raised through marketing-led channels
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Growth of Qode and founder social presence
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Marketing ROI
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Pipeline contribution
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Growth in qualified HNI/UHNI acquisition channels
Competitive fixed compensation along with performance-linked incentives tied to growth and business outcomes.
