Key Responsibilities
· Plan, execute, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns for real estate projects.
· Develop performance marketing strategies to generate high-quality property leads.
· Manage campaign budgets and optimize CPL, conversion rates, lead quality, and ROI/ROAS.
· Conduct audience research, targeting, retargeting, and lookalike audience creation.
· Set up and monitor Google Search, Display, Performance Max, and YouTube campaigns as required.
· Create and test different ad copies, creatives, offers, landing pages, and campaigns.
· Analyze campaign performance and identify opportunities for improvement.
· Coordinate with the Sales/Pre-Sales team to track lead quality and conversion.
· Monitor lead funnel performance from lead generation to site visit and booking.
· Prepare regular performance reports covering spend, leads, CPL, conversions, and ROI.
· Implement remarketing strategies to re-engage potential buyers.
· Stay updated with the latest trends, tools, and changes in Meta and Google advertising platforms.
· Work closely with the creative/content team to develop high-performing ad creatives and campaigns.
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
Application Question(s):
- How many years of hands-on experience do you have in Meta Ads and Google Ads?
- Do you have prior experience running paid advertising campaigns for the Real Estate industry?
- Have you independently managed campaigns from lead generation through lead tracking and conversion analysis?
- What is the highest monthly advertising budget you have independently managed across Meta and Google Ads?
Work Location: In person
