Job Title
ASO Specialist – App Store Optimization
Experience
2–5 Years
Location
Mansarovar, VT Road, Jaipur local jaipur and onsite - role
Employment Type
Full-Time, On-Site
Job Summary
We are looking for an experienced ASO Specialist with 2–5 years of hands-on experience in App Store Optimization to improve the visibility, rankings, downloads, and overall performance of our mobile applications across the Apple App Store and Google Play Store.
The ideal candidate should have strong knowledge of ASO strategies, keyword research, competitor analysis, app listing optimization, and performance tracking.
Key Responsibilities
- Develop and execute comprehensive ASO strategies for Google Play Store and Apple App Store.
- Conduct keyword research, analysis, and optimization to improve app visibility and rankings.
- Optimize app titles, subtitles, descriptions, keywords, and other metadata.
- Perform competitor and market analysis to identify ASO opportunities.
- Monitor app rankings, keyword positions, organic downloads, conversion rates, and other ASO performance metrics.
- Optimize app store listings based on user behavior, market trends, and performance data.
- Conduct A/B testing of app icons, screenshots, descriptions, promotional assets, and other listing elements.
- Collaborate with content, design, product, and development teams to implement ASO initiatives.
- Analyze user reviews and ratings to identify opportunities for improving app perception and conversion.
- Monitor algorithm updates and industry trends across Google Play and Apple App Store.
- Prepare regular ASO performance reports and provide actionable insights.
- Identify opportunities to increase organic app installs and improve user acquisition.
- Continuously test and implement new ASO techniques to improve app discoverability and conversion.
Required Skills
- 2–5 years of hands-on experience in ASO/App Store Optimization.
- Strong understanding of Google Play Store and Apple App Store optimization.
- Excellent knowledge of keyword research and keyword optimization.
- Experience with ASO tools such as AppTweak, Sensor Tower, MobileAction, Data.ai, or similar tools.
- Strong analytical and data interpretation skills.
- Good understanding of app ranking factors and conversion optimization.
- Knowledge of A/B testing and app store creative optimization.
- Good written communication skills.
- Strong understanding of mobile app marketing and user acquisition concepts.
- Ability to analyze competitors and identify growth opportunities.
Preferred Qualifications
- Experience working with e-commerce or consumer-facing mobile applications.
- Knowledge of app analytics tools such as Google Analytics, Firebase, or similar platforms.
- Understanding of SEO and its relationship with ASO.
- Experience managing ASO for multiple apps or international markets will be an advantage.
Candidate Preference
- Local Jaipur candidates only.
- Candidates must be comfortable working from the office.
- Immediate joiners or candidates with a short notice period will be preferred.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
