About the role
We're an ed-tech platform building courses, Recorded classes and a mobile learning app. We're looking for a hands-on digital marketer who has personally run and scaled paid campaigns — not just managed an agency. You'll own paid acquisition end to end: budget, creative direction, targeting, measurement and CAC.
What you'll do
- Own and scale paid campaigns across Google Ads (Search, Display, YouTube, Performance Max, App Campaigns), Meta (Facebook/Instagram), LinkedIn, and programmatic/native networks
- Plan and manage monthly ad budgets with clear CAC, ROAS and enrollment targets
- Build full-funnel journeys: lead ads → landing page → nurture → paid conversion
- Run structured A/B tests on creatives, hooks, audiences and landing pages
- Set up and own tracking: GA4, Google Tag Manager, Meta Pixel/CAPI, Firebase, UTM discipline, and attribution reporting
- Drive app installs and in-app purchases through app install and re-engagement campaigns
- Work with design and content teams to brief high-performing ad creatives and short-form video
- Support organic growth: SEO, content strategy, email/WhatsApp/push retention campaigns
- Report weekly on spend, funnel metrics and pipeline to leadership
What we're looking for
- 5+ years of hands-on digital marketing experience, with the majority in performance marketing
- Excellent, demonstrable expertise across all major ad types — search, display, video, social, shopping/catalog, app install, remarketing/retargeting and lead-gen ads
- Proven record of scaling spend while keeping CAC in control (please share numbers: monthly budget handled, ROAS, CAC)
- Strong analytics ability — comfortable in GA4, Google Ads Editor, Meta Ads Manager, Looker Studio and Excel/Sheets
- Sharp creative and copy judgement; can write and brief ad copy that converts
- Experience with landing page optimisation and CRO
- Ed-tech, D2C or app-based consumer marketing experience is a strong plus
Nice to have
- Marketing automation (HubSpot, CleverTap, MoEngage, WebEngage)
- Influencer and affiliate marketing
- Basic HTML/CSS or no-code landing page builders
- Google Ads / Meta Blueprint certifications
- Real ad budget to experiment with, in a category that's still growing
Apply: Send your CV to [email protected] with a short note on the best-performing campaign you've run and the numbers behind it.
Pay: ₹50,000.00 - ₹55,000.00 per month
Work Location: In person
