About the Role
We are looking for a highly creative and experienced Senior Content & Copywriter to join our marketing team. The ideal candidate should have strong expertise in crafting compelling content and persuasive copy across digital and offline platforms in both English and Malayalam.
You will be responsible for creating engaging social media content, advertising copy, website content, SEO-focused articles, campaign slogans, hoarding captions, and other marketing communications that strengthen brand visibility and drive customer engagement.
Key Responsibilities
Copywriting & Advertising
- Create impactful copy for social media campaigns, advertisements, digital marketing creatives, and promotional materials.
- Develop catchy taglines, slogans, and hoarding/billboard captions in both English and Malayalam.
- Write compelling ad copy for Meta (Facebook & Instagram), Google Ads, YouTube Ads, and other digital platforms.
- Collaborate with designers and marketing teams to create high-performing campaign creatives.
Content Writing
- Develop high-quality website content including homepage content, service pages, landing pages, product descriptions, and company profiles.
- Create engaging blog articles, newsletters, case studies, and marketing materials.
- Ensure content aligns with brand tone, voice, and communication strategy.
SEO Content Development
- Conduct keyword research and create SEO-optimized content.
- Write and optimize blogs, landing pages, and website content for search engine visibility.
Content Strategy
- Develop content calendars and campaign messaging.
- Generate creative ideas for seasonal promotions, branding campaigns, and product launches.
- Stay updated with digital marketing trends, social media trends, and content marketing best practices.
Requirements
Required Skills
- 4+ years of experience in Content Writing and Copywriting.
- Proven experience writing for:
- Social Media Posts
- Advertising Campaigns
- Hoardings/Billboards
- Website Content
- SEO Blogs and Articles
- Excellent writing and editing skills in English and Malayalam.
- Strong understanding of content marketing and brand communication.
- Knowledge of SEO principles and keyword optimization.
- Ability to create persuasive, conversion-focused copy.
- Strong attention to detail and proofreading skills.
Preferred Experience
- Experience working with advertising agencies, digital marketing agencies, web development agency.
- Implement on-page SEO best practices including keyword placement, meta descriptions, headings, and content structure.
- Monitor content performance and recommend improvements for organic growth.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
