The role is responsible for translating market opportunities into measurable sales outcomes by building strong relationships with hospitals and institutions, developing effective go-to-market strategies, and ensuring high conversion of marketing efforts into business.
1. Revenue Growth & Market Expansion
- Own and drive top-line revenue targets for assigned product portfolio (monthly, quarterly, annual).
- Identify high-potential hospitals, surgeons, and institutions and convert them into active accounts.
- Increase market share vs competitors through targeted positioning and pricing strategies.
- Launch new products with defined revenue targets, timelines, and adoption plans
2. Lead Generation & Demand Creation
- Design and execute doctor engagement programs (CMEs, workshops, webinars, OT demos).
- Generate qualified leads for the sales team through campaigns, conferences, and KOL engagement.
- Work closely with sales to convert leads into closures (not just generate inquiries).
- Build long-term relationships with doctors to influence product adoption.
- Facilitate product trials, case studies, and clinical endorsements.
3. Sales Team Enablement
- Train sales teams on:
- Product features & differentiation
- Clinical application
- Competitive positioning
- Develop sales pitch decks, objection-handling guides, and demo protocols.
- Accompany field teams for joint calls and key account conversions.
- Ensure sales teams meet conversion ratios and productivity metrics.
4. Product Positioning & Competitive Strategy
- Conduct competitor analysis (pricing, features, market penetration).
- Define USP-based positioning for each product.
- Develop counter-strategies to win against competitors in tenders and institutional sales.
- Support sales in tender participation, technical documentation, and pricing strategy.
5. Channel & Distribution Development
- Identify and appoint strong distributors in untapped territories.
- Drive secondary sales through distributors.
- Monitor distributor performance and ensure stock availability & liquidation.
6. Data-Driven Decision Making
- Track and Analyze:
- Sales vs target
- Lead conversion rates
- Product-wise performance
- Region-wise growth
- Present weekly/monthly business reviews with actionable insights.
- Use CRM/data tools to ensure visibility of pipeline and closures.
- Advances Proficiency in MS Excel (Pivot Tables, VLOOKUP/XLOOKUP, Dashboards)
Experience with CRM platforms (Zoho, Salesforce, or equivalent)
Strong Analytical and problem solving skills
Understanding of sales operation and distribution-driven business models
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
