Digital Marketing Executive
Company: Rupali Homes
Location: Gurgaon / Delhi NCR
Role: Digital Marketing
Experience: 1–3 years
About the Role
Rupali Homes is looking for a results-driven Digital Marketing professional who can take ownership of our digital growth — from building marketing strategies and running performance campaigns to generating qualified leads and scaling the Rupali Homes brand.
This is not a role limited to posting on social media. You will be responsible for thinking, executing, testing, optimizing, and growing.
What You'll Do
- Develop and execute digital marketing strategies aligned with Rupali Homes' business and sales goals.
- Plan and manage Meta Ads, Google Ads, and other relevant paid campaigns.
- Generate high-quality, sales-ready leads for residential and real-estate projects.
- Continuously optimize campaigns for CPL, lead quality, conversion rate, and ROI.
- Build and execute monthly content and marketing strategies across Instagram, Facebook, Google, and other relevant platforms.
- Work closely with the creative team to develop high-performing ad creatives, reels, campaigns, and communication.
- Identify new opportunities to increase brand awareness, reach, engagement, and lead generation.
- Analyze campaign and audience data to understand what's working and what isn't.
- Conduct A/B testing of audiences, creatives, copy, offers, landing pages, and campaigns.
- Develop retargeting strategies to convert warm audiences into leads.
- Track the complete marketing funnel — Reach → Engagement → Lead → Qualification → Site Visit → Conversion.
- Coordinate with the sales team to understand lead quality and improve marketing performance.
- Research competitors, market trends, customer behavior, and new digital growth opportunities.
- Build systems and strategies that allow Rupali Homes to scale lead generation consistently, rather than relying on one-off campaigns.
What We're Looking For
- 1–3 years of experience in digital marketing / performance marketing, preferably in real estate.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of lead-generation campaigns and conversion funnels.
- Ability to create marketing strategies independently and execute them.
- Good understanding of social media, content marketing, paid advertising, analytics, and remarketing.
- Comfortable working with numbers, dashboards, campaign data, and performance reports.
- Strong creative thinking — you should understand what makes people stop, engage, enquire, and convert.
- Ability to work closely with designers, video editors, sales teams, and management.
- Strong ownership mentality — you don't just report numbers; you figure out how to improve them.
Your KPIs
Your success will be measured by:
- Qualified leads generated
- Cost per qualified lead
- Lead-to-site-visit conversion
- Site-visit-to-sale conversion
- Campaign ROI / ROAS
- Website and landing-page conversions
- Organic reach and engagement
- Brand growth across digital platforms
- Overall contribution to the sales pipeline
The Mindset We Want
We're looking for someone who asks:
"How do we get more qualified customers?"
—not just—
"What should we post today?"
You should be comfortable experimenting, analyzing failures, testing new ideas, and doubling down on what works.
If you can build a strategy, run the campaigns, generate leads, analyze the numbers, and scale what works — we want to hear from you.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
