Role Summary
The Social Media Manager is responsible for leading the brand’s social presence across all platforms, using AI tools strategically for research, ideation, content production, and performance optimization without compromising originality or brand voice.sproutsocial+2
Key Responsibilities
- Develop and execute data‑driven social media strategies that align with overall marketing and business goals across platforms such as Instagram, TikTok, Facebook, LinkedIn, and X.
- Build and manage always‑on content calendars, coordinating with design, video, and copy teams (or agencies) to ensure timely delivery of assets.coursera+1
- Use AI tools for trend monitoring, audience research, content brainstorming, and draft generation, then refine outputs manually to ensure accuracy, brand tone, and platform best practices.improvado+1
- Create or oversee creation of multi‑format content (static posts, carousels, Reels, TikToks, stories, short‑form vertical video), optimizing for social SEO and in‑platform search.
- Manage community interactions: respond to comments and DMs, escalate customer issues appropriately, and use AI‑assisted responses where suitable while maintaining human oversight.
- Collaborate with performance marketing teams on paid social campaigns, including audience targeting, creative testing, and optimizing campaigns based on analytics.
- Partner with influencers and creators: identify relevant profiles, manage outreach, negotiate deliverables, and track performance of collaborations.
- Monitor platform trends, algorithm updates, and competitor activity; run experiments to test new formats, features, and AI workflows.
- Track and report KPIs (reach, engagement, followers, CTR, CPC, conversions, and social‑driven revenue) and translate insights into clear recommendations for leadership.
- Establish guidelines for ethical and secure use of AI (data privacy, bias awareness, content originality) within the social media workflow.
Required Skills & Experience
- 3+ years of experience managing social media for brands, agencies, or professional services, with proven results in growth and engagement.coursera+1
- Strong understanding of major social platforms, algorithms, and best practices for short‑form video and social SEO.
- Demonstrated AI fluency: experienced in using generative AI tools for ideation, copy drafts, asset variations, and performance insights, plus basic prompt‑engineering skills.
- Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, Later, Metricool) and analytics dashboards.
- Excellent written communication skills and the ability to adapt tone across platforms and audiences.
- Strong project management skills for handling multiple accounts, campaigns, and stakeholders simultaneously.
- Ability to read data and connect social metrics to business outcomes (leads, sales, brand lift).
Pay: ₹5,000.00 - ₹25,000.00 per month
Education:
Experience:
- Social media management: 3 years (Preferred)
Language:
Work Location: Remote
