We are seeking a highly skilled SEO & AI Branding Specialist to drive organic growth, brand authority, and AI-powered visibility for our growing fashion and clothing brands. This role goes beyond traditional SEO and focuses on AI search optimization, zero-click visibility, entity building, and brand recognition across Google, ChatGPT, Gemini, Perplexity, and other emerging AI platforms.
The ideal candidate has strong experience in international eCommerce SEO, technical SEO, semantic search, structured data, and AI-assisted content optimization.
Key ResponsibilitiesSEO Strategy & Organic Growth
- Develop and execute comprehensive SEO strategies for category, product, collection, landing, and blog pages.
- Perform keyword research, search intent analysis, and competitor benchmarking.
- Improve organic rankings, traffic, conversions, and revenue growth.
- Optimize site architecture, internal linking, and crawl efficiency.
AI SEO & Answer Engine Optimization (AEO)
- Optimize content for AI-driven search experiences and zero-click results.
- Implement Answer Experience Optimization (AXO) strategies for Featured Snippets, People Also Ask, and AI-generated search results.
- Enhance visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI platforms.
- Use AI tools to improve content relevance, semantic coverage, and topical authority.
Technical SEO & Structured Data
- Conduct technical SEO audits and resolve indexing, crawlability, and site performance issues.
- Implement and manage structured data including Product, FAQ, Organization, Breadcrumb, Review, and HowTo schema.
- Monitor and improve Core Web Vitals, page speed, mobile usability, and overall site health.
Brand Authority & Entity SEO
- Build brand authority through digital PR, citations, backlinks, and brand mentions.
- Strengthen entity signals and Knowledge Graph presence.
- Develop strategies to improve brand visibility and trust across search engines and AI platforms.
Reporting & Analytics
- Track SEO performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other tools.
- Analyze rankings, traffic, engagement, conversions, and ROI.
- Present actionable insights and performance reports to stakeholders.
Required Skills & Qualifications
- 4+ years of hands-on SEO experience.
- Proven experience managing SEO for international eCommerce brands.
- Strong knowledge of Technical SEO, On-Page SEO, and Off-Page SEO.
- Experience with AI-assisted SEO and Large Language Models (ChatGPT, Gemini, Claude, etc.).
- Deep understanding of Semantic Search, Entity SEO, AEO, AXO, and AI visibility strategies.
- Hands-on experience with Shopify, WooCommerce, Magento, or similar eCommerce platforms.
- Expertise in structured data implementation and rich results optimization.
- Strong analytical and reporting skills.
Preferred Qualifications
- Experience in fashion, apparel, clothing, or lifestyle eCommerce brands.
- Experience managing SEO campaigns across USA, UK, Canada, Australia, and European markets.
- Knowledge of SEO automation and AI-driven workflows.
- Experience building brand visibility within AI search ecosystems.
Why Join Us?
Work with fast-growing international fashion brands
Lead cutting-edge AI SEO and brand visibility initiatives
Opportunity to shape future search strategies
Collaborative and innovation-driven work environment
Competitive compensation and career growth opportunities
Pay: ₹40,000.00 - ₹50,000.00 per month
Application Question(s):
- How many years of experience do you have in SEO?
- Have you worked with international eCommerce brands? Please share 3-5 websites you have personally managed and explain your role.
- Which markets have you handled for SEO?
- Which eCommerce platforms have you worked on?
Location:
- Mohali, Punjab (Required)
Work Location: In person
