#**Position:** SMO & SMM Executive
**Experience:** 1–3 Years
**Department:** Marketing
**Location:** [Location]
**Employment Type:** Full-time
## About the Role
We are looking for a creative and result-oriented **SMO & SMM Executive** to manage and grow the company’s social media presence. The candidate will be responsible for developing engaging content, managing social media platforms, increasing audience engagement, and supporting digital marketing initiatives.
## Key Responsibilities
* Manage and maintain the company’s social media profiles across platforms such as **Instagram, Facebook, LinkedIn, YouTube, and other relevant channels**.
* Develop and execute effective **Social Media Marketing (SMM)** strategies.
* Plan and maintain a **monthly/weekly social media content calendar**.
* Create, curate, and publish engaging content including posts, reels, stories, videos, and other creative formats.
* Handle **Social Media Optimization (SMO)** to improve reach, engagement, followers, and brand visibility.
* Monitor social media trends, competitors, hashtags, and industry developments.
* Increase organic reach and engagement through relevant content, hashtags, and audience-focused strategies.
* Coordinate with the **design and content teams** for creatives, videos, captions, and campaigns.
* Respond to comments, messages, and audience queries professionally and on time.
* Monitor and analyze social media performance using platform insights and analytics.
* Prepare regular **social media performance reports** covering reach, engagement, followers, leads, and other key metrics.
* Assist in planning and executing **social media campaigns and paid promotions**.
* Identify new opportunities and trends to improve brand awareness and audience growth.
* Ensure all social media content follows the company’s branding and communication guidelines.
## Requirements
* 1–3 years of experience in **Social Media Marketing / SMO / Digital Marketing**.
* Good knowledge of major social media platforms and their algorithms.
* Strong understanding of social media trends, hashtags, engagement strategies, and content marketing.
* Good communication and copywriting skills.
* Basic knowledge of **Canva or other graphic/content creation tools** will be an advantage.
* Knowledge of social media analytics and reporting.
* Creative mindset with strong attention to detail.
* Ability to manage multiple campaigns and meet deadlines.
## Key Skills
**Social Media Marketing | SMO | Content Planning | Social Media Management | Instagram Marketing | Facebook Marketing | LinkedIn Marketing | YouTube | Hashtag Research | Analytics & Reporting | Content Creation | Brand Promotion**
Pay: ₹18,000.00 - ₹22,000.00 per hour
Work Location: In person
