We are looking for a results-driven Digital Marketing Specialist to support our marketing team in driving lead generation, brand visibility, and digital growth for international markets. The candidate should have hands-on experience in B2B IT marketing and performance campaigns.
- Plan and execute digital marketing campaigns for IT services
- Manage SEO (on-page & off-page) to improve organic rankings
- Run and optimize paid campaigns (Google Ads, LinkedIn Ads)
- Handle lead generation funnels including landing pages and nurturing
- Manage LinkedIn and social media platforms for engagement and branding
- Create and manage content marketing (blogs, case studies, website content)
- Execute email marketing campaigns and automation workflows
- Track and analyze performance using Google Analytics (GA4), Search Console, CRM tools
- Work closely with sales team to improve lead quality and conversions
- Conduct competitor research and market analysis (international focus)
- Coordinate with design, content, and development teams
- Stay updated with latest digital marketing trends and tools