Fable Labs is looking for a Script Writer / Creative Writer who can turn products, consumer problems and random observations into video ideas people actually want to watch.
We create UGC ads, short-form video ads, creator-led content and performance marketing creatives for D2C and consumer brands.
We're not looking for someone who only knows how to write grammatically correct sentences.
We're looking for someone who can think:
Hook → Problem → Story → Product → Proof → Payoff
If you regularly save interesting ads, analyse why certain Reels work, write funny observations in your Notes app, or instinctively think “this could be a great ad” when something happens around you, this role might be for you.
What You'll Be Writing
You will work on:
- UGC Ad Scripts
- Instagram & Facebook Ad Scripts
- Short-Form Video Scripts
- Performance Marketing Ads
- Creator-Led Advertisements
- Product Demonstration Scripts
- Testimonials
- Problem-Solution Ads
- Skits
- Conversational Ads
- Vox Pop Concepts
- Hooks & Opening Lines
- Multiple Hook Variations
- D2C Product Ads
- Social Media Content
- Creative Concepts & Campaign Ideas
What You'll Do
As a Script Writer at Fable Labs, you'll:
- Write engaging short-form video scripts for brands
- Research products, competitors and target customers before writing
- Develop strong hooks that can capture attention within the first few seconds
- Turn product features into interesting consumer stories
- Write natural dialogue that doesn't sound like traditional advertising
- Create UGC-style scripts that actors and creators can deliver naturally
- Generate multiple creative angles for the same product
- Write multiple hook variations for creative testing
- Develop skits, scenarios, visual gags and storytelling concepts
- Study winning advertisements and understand why they work
- Use customer reviews, comments and pain points while developing scripts
- Work with videographers, editors, actors and the creative team
- Modify scripts based on client and creative feedback
- Think about how every line will actually be shot instead of writing scripts that only look good on paper
Skills We're Looking For
You should have a good understanding of:
- Script Writing
- Creative Writing
- Copywriting
- Storytelling
- Social Media Content
- Short-Form Video
- Advertising
- Instagram Reels
- Consumer Psychology
- Hooks & Attention
- Research
- D2C / E-commerce Brands
You should be comfortable writing in English and conversational Hinglish when required.
Perfect grammar alone isn't enough.
We care more about whether you can understand people, humour, problems, products and attention.
Who Should Apply?
You could be:
- A Script Writer
- Creative Copywriter
- Content Writer
- Social Media Writer
- Advertising Copywriter
- Creative Strategist
- Content Creator
- Screenwriter interested in advertising
- Marketing student with strong writing ability
- Fresher with an excellent writing portfolio
Freshers are welcome to apply if they can demonstrate strong creative thinking.
Your degree matters much less to us than your ability to come up with ideas.
What We're NOT Looking For
This probably isn't the right role if your writing is primarily:
- SEO blogs
- Generic ChatGPT-generated articles
- Corporate website copy
- Long-form informational content
- Rewritten versions of competitor ads
This role is heavily focused on ideas, scripts, hooks and advertising concepts.
We want writers who can take something as simple as underwear, skincare, perfume, a gadget or a household product and find an unexpectedly interesting way to sell it.
A Typical Creative Challenge Might Look Like:
Product: Men's underwear
Instead of simply writing:
“Made with comfortable and breathable fabric.”
We'd want you thinking:
What's the awkward situation where this feature suddenly matters?
Can it become a date story?
An office situation?
A gym moment?
A conversation between two friends?
A ridiculous visual demonstration?
A confession?
A comparison?
A skit?
That's the kind of thinking this role requires.
About Fable Labs
Fable Labs is a creative advertising agency working with D2C and consumer brands.
We treat creative work like a laboratory.
We experiment with:
Hooks. Scripts. Actors. Formats. Visual demonstrations. Stories. Editing styles.
Then we learn what works and use those learnings to make the next creative stronger.
You'll get to write across different products, categories and advertising formats rather than producing the same kind of content every day.
Why Join Fable Labs?
You'll get hands-on exposure to:
- D2C Advertising
- UGC Ads
- Performance Marketing Creatives
- Creative Strategy
- Consumer Research
- Video Production
- Actors & Creators
- Script Testing
- Hook Testing
- Advertising Psychology
- Real Brand Campaigns
More importantly, you'll actually get to see your scripts become videos.
You'll be able to watch an idea go from:
Random thought → Script → Shoot → Edit → Live Ad
And then learn from how that creative performs.
Job Details
Position: Script Writer – Social Media & Video Ads
Job Type: Full-Time
Location: Thane / Mumbai
Work Mode: On-site
Application Requirement
Please share any relevant writing samples, scripts, advertisements, social media content or portfolio while applying.
If you don't have professional experience yet, you may also share 3–5 original sample ad concepts or scripts that demonstrate how you think.
We care less about how many years you've been writing and more about whether reading your idea makes us think:
“We should shoot this.”
Pay: ₹9,635.04 - ₹25,000.00 per month
Benefits:
- Commuter assistance
- Paid sick time
Work Location: Hybrid remote in Thane, Maharashtra (Thane, Thane District)
