This position is responsible for the marketing strategy development, deployment and corresponding results in India, working in full alignment to global and regional segment strategy and business goals. Responsible for the development, localization, execution and measurement of key strategic enterprise marketing initiatives for India in support of building the Eaton brand and driving business growth.
- Pipeline development through implementation of customer-focused segment global campaigns in India
- Ensures alignment to global enterprise positioning and is responsible for localization as applicable
- Supports business marketers with enterprise messaging, adoption of standard processes and best practices
- Coordinates with global marketing operations team on marketing technology stack use and deployment across India
- Leads the deployment of marketing communications competencies across India
- Executes enterprise content marketing programs in India targeting current and potential customers – content creation, distribution and promotion across owned and paid channels
A. Lead technology days to support new business opportunities
B. Provide a critical link between the businesses to maximize potential and existing synergies and drive standardized processes and best practices
C. Work with sales leadership to align and prioritize marketing communications activities to help achieve sales targets. Engage with sales operations and marketing operations to leverage CRM/PRM technologies to maximize lead flow and opportunity conversion. Ensure that lead follow-up and outbound sales messaging align to and support campaign content.
D. Understand all aspects of Eaton’s brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications.
E. Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE. Augment content to address regional-specific requirements and challenges that drive buyers to act.
F. Lead the efforts on India Marketing Council
G. Conduct Market, customer and competitor analysis, as required for key markets. Analyze customer data quality, performance metrics, digital behavior and customer feedback to create a seamless experience across all channels and touchpoints, both digital and in-person. Monitor, analyze and continually improve campaign performance, customer engagement and the quality of leads generated to support revenue growth.
