Job Title: Social Media Content Strategist
Location: Ahmedabad (Work from Office)
Experience: 2–5 Years
Employment Type: Full-Time
About the Role
We're looking for someone who doesn't just create content—they create conversations.
As a Social Media Content Strategist, you'll be responsible for discovering trends before everyone else, developing engaging content ideas, writing compelling copy, and transforming brand messages into scroll-stopping posts and reels.
If you're someone who constantly saves Instagram posts, studies viral content, understands why a reel performs, and loves storytelling, this role is for you.
Key ResponsibilitiesContent Research & Trend Scouting
- Stay updated with the latest Instagram, LinkedIn, Facebook and YouTube trends.
- Research viral reels, memes, hooks and content formats across industries.
- Maintain a repository of trending concepts and creative inspirations.
- Study competitors and identify content opportunities.
Content Strategy & Conceptualization
- Develop monthly content strategies aligned with brand goals.
- Brainstorm original campaign ideas for brands across different industries.
- Create engaging concepts for:
- Static Posts
- Carousel Posts
- Reels
- Stories
- LinkedIn Posts
- Seasonal Campaigns
- Brand Activations
Copywriting
- Write compelling captions that encourage engagement.
- Create powerful hooks that stop users from scrolling.
- Develop scripts for short-form videos and reels.
- Write CTAs that drive action.
- Adapt copy to suit different brand personalities and target audiences.
Storytelling
- Convert product features into compelling stories.
- Build narratives that educate, entertain or inspire.
- Develop content series instead of one-off posts.
- Ensure every piece of content aligns with the brand voice.
Creative Collaboration
- Work closely with designers and video editors.
- Prepare creative briefs for every content piece.
- Guide visual storytelling and ensure execution matches the concept.
- Participate in content shoots when required.
What We're Looking For
- Excellent command over English writing.
- Strong understanding of Instagram and LinkedIn ecosystems.
- Exceptional storytelling skills.
- Ability to think creatively and generate fresh ideas consistently.
- Knowledge of current social media trends and internet culture.
- Strong research and observation skills.
- Understanding of consumer psychology and audience behaviour.
- Ability to write for different industries and brand tones.
- Experience using AI tools like ChatGPT, Claude, Gemini
- Understanding of digital marketing fundamentals
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
