Job Title: Facebook Performance Marketer
Location: Thaltej, Ahmedabad
Employment Type: Full-Time
About the Role:
We are seeking a results-driven Facebook Performance Marketer to join our dynamic team. The ideal candidate will have proven expertise in managing and scaling Facebook ad campaigns, maintaining a strong ROI, and driving impactful results. You will play a key role in executing strategies to maximize conversions, optimize budgets, and ensure seamless integration and tracking across platforms.
Key Responsibilities:
- Ad Campaign Management:
- Plan, execute, and optimize Facebook advertising campaigns across various objectives (conversion, traffic, engagement, etc.).
- Ensure campaigns are delivering optimal ROI and scaling effectively.
- Audience Targeting:
- Conduct in-depth audience research to define and segment target groups.
- Test and refine audience targeting to improve ad performance and reduce cost per acquisition (CPA).
- Performance Analysis:
- Analyze campaign metrics and performance data to generate actionable insights.
- Report on KPIs and suggest data-backed improvements to campaigns.
- Scaling Campaigns:
- Develop strategies to scale high-performing campaigns while maintaining budget efficiency.
- Monitor industry trends and implement best practices to maximize growth opportunities.
- Integration and Tracking:
- Ensure seamless integration with tools like Google Analytics, CRM platforms, and tracking tools.
- Set up and manage conversion tracking, custom events, and pixel implementation.
- Creative Collaboration:
- Work closely with the creative team to develop compelling ad creatives that resonate with the target audience.
- Test and iterate ad copy, images, and videos to improve performance.
- Budget Management:
- Effectively manage and allocate advertising budgets to achieve campaign goals.
- Perform ongoing cost analysis to identify areas for optimization.
- Stay Updated:
- Keep up-to-date with the latest trends, algorithm changes, and new features in Facebook advertising.
- Implement innovative strategies to stay ahead of the competition.
Qualifications:
- Proven experience as a Facebook Ads Specialist, Performance Marketer, or similar role.
- Expertise in Facebook Ads Manager, Business Manager, and other related tools.
- Strong understanding of audience targeting, A/B testing, and ad optimization.
- Hands-on experience with integration and tracking tools (e.g., Google Analytics, Tag Manager, Zapier).
- Proficiency in analyzing data and presenting insights to stakeholders.
- Knowledge of third-party platforms and tools to enhance campaign performance.
- Excellent communication and collaboration skills.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Preferred Skills:
- Experience with other paid social platforms (google ads).
- Familiarity with e-commerce and lead generation campaigns.
- Basic knowledge of copywriting and design principles.
- Understanding of SEO and its integration with paid campaigns.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with a passionate and results-oriented team.
- Professional growth and learning opportunities.
- Flexible work environment.
Job Type: Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Ability to commute/relocate:
- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- What is your current salary?
- What is your Expected Salary?
- Reason of Job change?
Experience:
- Facebook Advertising: 1 year (Required)
Work Location: In person
