For one of our clients - "India’s 1st Credit Bureau for Rental Ecosystem"
· Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.
· Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.
· Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.
· Work with data science, product, engineering & business teams to scale the performance of marketing channels.
· Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies and ad placements.
· Explore new performance marketing channels to diversify and scale acquisition efforts.
· Monitor and report campaign performance and key success metrics.
· Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
· Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Application Question(s):
- Years of Experience in Multiple stakeholders Marketing, Business, Analytics, Product, Tech etc
- Years of experience in Managing and coordinating multi-channel marketing campaigns
Education:
- Secondary(10th Pass) (Preferred)
Experience:
- similar: 2 years (Preferred)
Work Location: In person
