Job Description: Performance Marketing Intern
Company Overview
This role will be based at Marketocrat, focusing on driving digital growth through performance marketing strategies across domestic and international markets.
About the Role
We are looking for a proactive and data-driven Performance Marketing Intern who will assist in planning, executing, and optimizing paid marketing campaigns. The ideal candidate should have a basic understanding of digital marketing platforms, strong analytical skills, and a willingness to learn and experiment with performance strategies.
Key Responsibilities
- Assist in running paid ad campaigns on platforms like Google Ads, Meta (Facebook & Instagram), and LinkedIn
- Support campaign setup, monitoring, and optimization
- Conduct keyword research and competitor analysis
- Track and analyze campaign performance using tools like Google Analytics
- Help in A/B testing creatives, ad copies, and landing pages
- Generate performance reports and insights
- Work on audience targeting and retargeting strategies
- Coordinate with the design and content team for ad creatives
- Stay updated with latest trends in digital and performance marketing
- Support in achieving campaign KPIs like CTR, CPC, CPL, and ROI
Required Skills & Qualifications
- Basic understanding of digital marketing and paid ads
- Strong analytical and problem-solving skills
- Familiarity with Google Ads, Meta Ads, or similar platforms (preferred but not mandatory)
- Good communication and reporting skills
- Ability to work with data and derive insights
- Willingness to learn and adapt quickly
- Basic knowledge of Excel/Google Sheets
Preferred (Good to Have)
- Certification in Google Ads or Meta Ads
- Experience with Google Analytics or similar tools
- Understanding of funnels, conversions, and user journeys
- Prior internship or project experience in digital marketing
Compensation Structure
- Monthly stipend based on performance and skill level
- Opportunity for incentives based on campaign success (if applicable)
- High-performing interns may be offered a full-time role
What We Are Looking For
- Curiosity and eagerness to learn
- Ability to take ownership of tasks
- Creative thinking with analytical backing
- Team player with good coordination skills
Performance Metrics
- Campaign performance (CTR, CPC, CPL, conversions)
- Quality of insights and reports generated
- Contribution to campaign optimization
- Learning progress and skill development
- Meeting assigned deadlines and deliverables
Job Types: Full-time, Internship
Pay: ₹5,000.00 - ₹10,000.00 per month
Benefits:
Work Location: Remote
