Key Responsibilities:
Exp : 1 year
- Create, manage, and optimize PPC campaigns across platforms (Google Ads majorly).
- Set up ad copy, keyword targeting, bidding strategies, and budget management.
- Perform regular account audits and identify areas for improvement.
- Conduct thorough keyword research to identify new opportunities and optimize ad campaigns.
- Use tools like Google Keyword Planner, SEMrush, or Ah refs to refine keyword lists.
- Monitor and analyze campaign performance using Google Analytics, Google Ads reports, and other PPC tools.
- Provide regular performance reports with actionable insights and recommendations.
- Ensure efficient spending across multiple PPC accounts and campaigns.
- Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS).
- Keep up to date with the latest trends, tools, and best practices in PPC advertising.
Requirements:
- 1-3 years of experience managing paid search campaigns (Google Ads, Bing Ads, or other PPC platforms).
- Knowledge of Google Ads and Google Analytics.
- Familiarity with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
- A basic understanding of A/B testing and conversion optimization.
- Ability to multitask and manage multiple campaigns.
- Strong written and verbal communication skills.
Job Type: Permanent
Pay: ₹18,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
