Field Marketing Executive – Job Description
Company: Star Properties & Realty
Industry: Real Estate Sales & Marketing
Location: [Office Location]
Position Title
Field Marketing Executive
Position Summary
Star Properties & Realty is seeking energetic and target-driven Field Marketing Executives to promote real estate projects, generate leads, build customer relationships, and support the sales team in achieving business goals. The role involves direct interaction with prospective customers, conducting promotional activities, and representing the company in the field.
Key ResponsibilitiesLead Generation & Customer Acquisition
- Identify and generate potential customer leads through field activities.
- Promote residential plots, villas, apartments, and other real estate projects.
- Conduct door-to-door marketing, leaflet distribution, and outdoor promotional campaigns.
- Collect customer information and maintain accurate lead records.
- Schedule site visits and meetings for interested customers.
Marketing Activities
- Participate in exhibitions, property expos, roadshows, and promotional events.
- Set up marketing kiosks and promotional stalls in strategic locations.
- Distribute brochures, flyers, and promotional materials.
- Increase brand awareness and visibility for company projects.
Customer Relationship Management
- Explain project details, pricing, offers, and benefits to prospective customers.
- Build and maintain strong relationships with potential buyers.
- Follow up with leads and coordinate with the sales team for conversions.
- Address customer queries professionally and promptly.
Market Research
- Gather information on market trends, competitor projects, and customer preferences.
- Provide regular feedback and market insights to management.
- Identify new marketing opportunities and target areas.
Reporting
- Submit daily activity reports and lead generation reports.
- Track marketing performance and customer responses.
- Maintain accurate records of field visits and promotional activities.
Eligibility Criteria
- Higher Secondary, Diploma, or Bachelor's Degree in any discipline.
- Freshers are welcome to apply.
- Prior experience in sales, marketing, or real estate is an added advantage.
- Valid two-wheeler license preferred.
Required Skills
- Communication Skills
- Customer Relationship Management
- Lead Generation
- Sales & Marketing Knowledge
- Negotiation Skills
- Time Management
- Teamwork
- Problem Solving
Key Performance Indicators (KPIs)
- Number of leads generated.
- Number of site visits scheduled.
- Lead-to-sale conversion support.
- Daily field activity completion.
- Customer engagement and feedback.
- Achievement of monthly targets.
Working Conditions
- Extensive field work is required.
- Travel within assigned territories and project locations.
- Weekend work may be required during project launches, exhibitions, and special events.
Salary & Benefits
- Fixed Salary
- Attractive Incentives Based on Performance
- Travel Allowance (as per company policy)
- Career Growth Opportunities
- Training & Development Programs
Reports To: Branch Manager / Sales Manager
Department: Sales & Marketing
Employment Type: Full-Time, Permanent
Preferred Candidate Profile
- Self-motivated and target-oriented.
- Positive attitude and professional appearance.
- Ability to approach and interact with customers confidently.
- Willingness to travel and work in the field regularly.
- Passion for sales, marketing, and customer engagement.
Contact : 95144431650
Pay: ₹10,000.00 - ₹30,000.00 per month
Work Location: In person
