Job Title: Performance Marketer
Location: Mohali
We are looking for a Performance Marketer to drive scalable user growth for our fintech products. This role will own end-to-end performance marketing initiatives with a strong focus on app installs, user acquisition, ROI, and regulatory-compliant growth. The ideal candidate brings a data-driven mindset, fast execution, and hands-on experience in B2C fintech or regulated digital products.
Key Responsibilities:
Plan, execute, and optimize performance marketing campaigns across paid channels including Google Ads, Meta, Apple Search Ads, and affiliate networks
Drive app downloads, installs, and qualified user acquisition aligned with business goals
Track and optimize key performance metrics such as CAC, LTV, ROAS, CPI, and funnel conversion rates
Ensure quick turnaround (TAT) on campaign optimizations to improve performance and efficiency
Conduct A/B testing and performance experiments across creatives, audiences, and funnels
Analyze full-funnel user journeys from install to activation and transaction
Build and maintain performance dashboards and reports for leadership and internal stakeholders
Work closely with Product, Compliance, Design, and Content teams to ensure campaigns are aligned with fintech regulations and brand guidelines
Monitor competitor activity, platform changes, and fintech marketing trends
Maintain high standards of campaign QA and compliance before launch
Requirements:
5+ years of hands-on experience in performance marketing for B2C fintech or financial services products
Bachelor’s degree in Marketing, Business, or a related field
Proven experience in scaling app installs and user acquisition through paid media
Strong understanding of key performance metrics such as CAC, CPI, LTV, ROAS, and funnel conversion rates
Experience working with MMPs and analytics tools (e.g., Google Analytics or similar)
Solid knowledge of paid acquisition channels including Google Ads, Meta, and Apple Search Ads
Ability to analyze campaign performance and make data-driven optimization decisions quickly
Strong communication skills and ability to work with cross-functional teams
