Job Description: Copywriter - JCPenneyPosition Title: Copywriter JCPenney is seeking a creative, detail-oriented Copywriter to develop compelling, customer-focused content that brings our brand voice to life across digital, print, and marketing channels. This role will create clear, engaging, and conversion-driven copy that eCommerce experiences and brand storytelling. The ideal candidate is a versatile writer who can balance creativity with business objectives, adapt messaging across multiple customer touchpoints, and collaborate effectively with cross-functional teams to deliver high-quality content on deadline.
Key Responsibilities Content Creation & Brand Storytelling
- Write compelling product, promotional, and brand-focused copy in US English for JCPenney marketing initiatives.
- Develop content for website landing pages and product pages.
- Create engaging headlines, body copy, calls-to-action, and brand messaging.
- Translate briefs into customer-centric messaging that drives engagement and conversion.
Product & eCommerce Copy
- Write and optimize product descriptions that highlight key features, benefits, and brand positioning.
- Ensure consistency in tone, style, and messaging across product categories and brands.
- Partner with SEO teams to accurately represent product assortment and selling points.
- Support SEO best practices through keyword-informed copy development.
Editing & Quality Assurance
- Proofread and edit content to ensure accuracy, consistency, grammar, and adherence to brand guidelines.
- Maintain a strong understanding of JCPenney’s voice, style guides, and customer messaging standards.
- Manage multiple projects simultaneously while meeting deadlines in a fast-paced retail environment.
Qualifications Required
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- 2-3 years of professional copywriting experience, preferably in retail, eCommerce, fashion, home, or consumer brands.
- Strong portfolio demonstrating marketing, digital, product, and campaign copy.
- Excellent writing, editing, and proofreading skills.
- Strong organizational skills and attention to detail.
- Proficiency with Microsoft Office and Excel.
Preferred
- Experience creating content for retail or eCommerce platforms.
- Understanding of SEO principles and digital marketing best practices.
- Experience working within a high-volume content production environment.
JCPenney is committed to creating an inclusive environment where associates can grow, contribute, and help customers celebrate every moment of life.
