We are seeking an experienced and data-driven Google & Meta Ads Expert to join our growing marketing team in the UK. The successful candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) to drive leads, sales, and business growth.
Key Responsibilities
- Develop, launch, and manage Google Ads campaigns, including Search, Display, Performance Max, Shopping, and YouTube.
- Create, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
- Conduct keyword research, audience analysis, and competitor research.
- Monitor campaign performance and optimize for ROAS, CPA, CPC, CTR, and conversions.
- Set up and maintain conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Perform A/B testing on ad creatives, audiences, and landing pages.
- Manage advertising budgets effectively to maximize return on investment.
- Produce weekly and monthly performance reports with actionable insights.
- Collaborate with designers, content creators, and developers to improve campaign performance.
- Stay up to date with the latest Google and Meta advertising policies, platform updates, and industry trends.
Requirements
- Minimum 2 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Proven track record of delivering successful lead generation or e-commerce campaigns.
- Excellent analytical, reporting, and problem-solving skills.
- Strong communication skills and ability to work independently or within a team.
- Experience managing monthly advertising budgets and meeting performance targets.
Preferred Qualifications
- Google Ads Certification.
- Meta Certified Media Buying Professional (or equivalent certification).
- Experience with Shopify, WordPress, or other CMS platforms.
- Knowledge of CRM systems and marketing automation tools.
What We Offer
- Competitive salary based on experience.
- Flexible remote or hybrid working options.
- Opportunities for professional development and certification.
- Performance-based bonuses.
- Supportive and collaborative work environment.
If you have a passion for digital advertising and a proven ability to deliver measurable results, we’d love to hear from you. Apply today and become part of our growing team.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: Remote
