Job Summary
We are seeking a creative and results-driven Digital Marketing Executive to strengthen our online presence, generate quality business leads, and support brand-building initiatives. The candidate will be responsible for managing digital marketing campaigns, website content, social media platforms, SEO, and lead generation activities for the manufacturing business.
Key Responsibilities
Digital Marketing & Lead Generation
- Plan and execute digital marketing campaigns across various platforms.
- Generate B2B leads through digital channels.
- Manage Google Ads, LinkedIn campaigns, and email marketing activities.
- Monitor campaign performance and optimize ROI.
Website Management
- Update company website content, product information, and company news.
- Coordinate with website developers for improvements and maintenance.
- Ensure website SEO optimization and performance tracking.
Social Media Management
- Manage company profiles on LinkedIn, Facebook, Instagram, and other relevant platforms.
- Create and publish engaging content related to products, services, achievements, and events.
- Increase brand visibility and audience engagement.
Content Development
- Prepare marketing materials, brochures, presentations, newsletters, and promotional content.
- Coordinate product photography, videos, and digital creatives.
- Develop case studies and customer success stories.
SEO & Analytics
- Perform keyword research and implement SEO strategies.
- Track website traffic and campaign performance using Google Analytics and other tools.
- Prepare monthly digital marketing reports and performance dashboards.
Branding & Corporate Communication
- Support employer branding and corporate communication initiatives.
- Promote company participation in exhibitions, trade shows, and industry events.
- Maintain consistency in brand messaging across all digital channels.
Required Qualifications
- Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or related field.
- Digital Marketing Certification preferred.
Experience
- 2–5 years of experience in Digital Marketing.
- Experience in B2B or Manufacturing Industry preferred.
Pay: Up to ₹25,000.00 per month
Work Location: In person
