Lead Marketer – Brand & Growth
Contemporary Fragrance Brand | India
We’re launching a contemporary fragrance brand rooted in ritual and material craft.
We’re building a focused, experience-led brand in the Indian home fragrance space and we’re looking for someone to lead marketing with clarity and intent.
This is not just a social media role.
What You’ll Do
- Define sharp positioning and drive product–market fit
- Build the brand - not just run ads
- Lead E-commerce and digital growth
- Turn insight into campaigns that convert
- Execute curated pop-ups and retail activations
- Drive measurable revenue growth
What We’re Looking For
- 5+ years in brand building or growth marketing
- Experience in D2C, lifestyle, fragrance, beauty, or luxury preferred
- Strong command of E-commerce and performance marketing
- Deep understanding of Indian consumer behavior
- Experience with offline activations or retail partnerships
- Strategic, analytical, and quality-sensitive
- Comfortable in an early-stage, high-ownership environment
You’ll Thrive Here If You Enjoy
- Building from zero to one
- Thinking in systems
- Testing and refining ideas
- Working closely with founders
- Being measured on real results
What Success Looks Like
- Clear brand positioning within 6 months
- Strong acquisition + retention engine
- Thoughtful pop-ups with the right audience
- Revenue growth backed by data
- Distribution partnerships aligned with brand integrity
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Mahim, Mumbai, Maharashtra
