The six pillars of this role
Creative Direction 01
- Own visual identity & brand voice across all companies
- Lead campaigns, launches, social, packaging & web
- Approve all design output for quality & consistency
AI Creative Strategy
- Build AI-first creative workflows using generative tools
- Create prompt libraries, SOPs & AI usage guidelines
- Scout, test & deploy emerging AI creative platform
AI Marketing Plans 03
- Design AI-driven campaigns with automated A/B testing
- Own creative calendar & content matrix for all brands
- Align creative output with funnel metrics & ROI
Team Building & Hiring 04
- Recruit designers, motion artists, copywriters & AI specialists
- Mentor & upskill team on AI tools and modern design
- Build workflows, review processes & quality benchmarks
Design Approval 05
- Final creative authority on all visual & written output
- Enforce brand guidelines across all communications
- Run regular creative audits for consistency
Strategic Planning 06
- Build quarterly & annual creative roadmaps
- Partner with product, sales & operations teams
Present strategies & performance reports to leadership
Pay: ₹80,000.00 - ₹100,000.00 per month
Benefits:
Work Location: In person
