About VGL Group
Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.
Multi-Channel Presence
VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:
- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
Social Impact & ESG Initiatives
- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
Talent & Culture
- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
Recognition & Achievements
- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
The Marketing Administrator - OTT will administer the deployment, ongoing stability, and reporting of Shop LC related marketing and live streams on a variety of OTT-platforms. This position will require cross-functional coordination between various teams internally and externally, example- technical, marketing, and social media.
Responsibilities:
- Manage tasks related to marketing activations, content planning, ads campaign set-up, and analytics.
- Explore new ideas and introduce ways to promote Shop LC on various OTT platforms.
- Collaborate with Graphic Design and Copywriting to create all marketing assets.
- Partner with the Digital team to ensure traffic and related sales data associated with the live streams are correctly captured and reported.
- Partner with marketing & the social team to utilize appropriate creative related to the Shop LC brand and support. marketing of Shop LC with the distribution partners including on their sites, apps, and social media posts.
- Being accountable for reporting and analysis of traffic on a daily, weekly, and monthly basis is required with an always-on effort to increase viewership and sales.
- Keep a track of engagement and acquisition trends, analyze content performance, and understand viewership patterns.
- Work to constantly improve the quality and effectiveness of the live stream process and content.
- Partnering with the content team to make sure the live stream is populated with the most up-to-date programming information, images, and related metadata.
Requirements and Qualifications:
- Bachelor's/Master’s degree in the area of Marketing, IT, Media, or a related field.
- Proven experience with video, media, and technology in relevant industries would be preferred.
- Deep knowledge and understanding of media / social platforms such as YouTube, Facebook, Instagram, etc.
- Experience of successfully working in a dynamic and demanding work environment.
- Experience working with both internal and external clients.
- Strong communications skills, including reading and writing in English.
- Strong people & project management skills – in a fast-paced work environment.
- Strong knowledge and experience working with technical systems – an innovative and logical thinker.
- Well organized and highly structured individual, with ability to give attention to detail.
- Excellent analytical skills, with the ability to apply data in providing solutions and driving to business goals.
