Medical Certificate Group is looking for an entrepreneurial, hands-on Growth & Business Development Lead to build a repeatable B2B lead-generation and meeting-booking engine across India and the EU.
This is not a traditional email-marketing role. You will own the complete outbound process—from identifying promising market segments and decision-makers to developing campaigns, qualifying prospects, and generating high-quality business meetings.
You should be comfortable working independently, testing new approaches, and using AI agents and automation to make prospecting, personalisation, follow-ups, and reporting more effective. Your success will be measured primarily by qualified meetings held, opportunities created, and the development of a scalable outbound system.
Key responsibilitiesMarket and prospect research
- Identify high-potential customer segments across India and the EU.
- Define ideal customer profiles, buyer personas, buying triggers, and decision-making roles.
- Build and maintain accurate lists of relevant companies and contacts.
- Research prospects to create relevant and personalised outreach.
- Identify new industries, partnerships, associations, events, and other sources of potential business.
Outbound lead generation
- Plan and execute outbound email campaigns from end to end.
- Develop compelling messages, value propositions, subject lines, follow-ups, and calls to action.
- Use additional channels such as LinkedIn, professional communities, partnerships, referrals, and relevant events.
- Continuously test audiences, offers, messaging, campaign structures, and outreach channels.
- Manage prospect responses and nurture interested contacts toward a meeting.
Qualification and meeting generation
- Qualify prospects against agreed business and customer criteria.
- Schedule meetings with relevant decision-makers.
- Ensure prospects understand the purpose and potential value of the meeting.
- Maintain a high meeting-attendance rate through effective confirmation and follow-up.
- Provide the internal team with clear background information and context before each meeting.
- Track the progression of meetings into opportunities, proposals, pilots, or partnerships.
AI, automation, and systems
- Identify, evaluate, and implement AI tools or agents for research, lead enrichment, personalisation, campaign preparation, follow-ups, and reporting.
- Build efficient workflows while maintaining appropriate human review and quality control.
- Connect lead-generation tools, email systems, CRM workflows, and reporting processes where appropriate.
- Turn successful experiments into documented, repeatable playbooks.
- Ensure the outbound process can eventually be scaled or operated by additional team members.
Reporting and optimisation
- Maintain accurate records of prospects, outreach, replies, meetings, and opportunities.
- Produce a clear weekly report covering activities, results, lessons, and next actions.
- Analyse performance by geography, customer segment, message, offer, and channel.
- Monitor data quality, sender reputation, email deliverability, and campaign health.
- Recommend where the company should focus its resources based on evidence.
Compliance and brand protection
- Conduct outreach responsibly and professionally.
- Follow applicable privacy, data-protection, and electronic-marketing requirements in India and the EU.
- Maintain appropriate opt-out and suppression processes.
- Protect the reputation of Medical Certificate Group and its brands in every interaction.
What we are looking for
- Demonstrated experience in B2B outbound sales, growth, lead generation, business development, or demand generation.
- Experience independently planning and running outbound email campaigns.
- Ability to identify and reach relevant business decision-makers.
- Strong written English and the ability to create clear, credible, and persuasive messages.
- A commercial mindset focused on qualified conversations and business outcomes.
- Confidence using CRM, prospecting, enrichment, email-automation, and analytics tools.
- Practical experience using AI tools or agents to improve business-development workflows.
- Ability to learn new tools and solve operational problems independently.
- Strong analytical skills and a willingness to test, measure, learn, and improve.
- Excellent organisation, follow-through, and attention to detail.
- Ability to work independently with limited supervision.
Particularly valuable experience
- Experience generating B2B opportunities across India or European markets.
- Familiarity with healthcare, occupational health, medical services, compliance, HR, insurance, travel, or related sectors.
- Experience building an outbound function or process from the ground up.
- Understanding of email deliverability and sender-domain management.
- Familiarity with GDPR and responsible B2B prospecting practices.
- Experience creating automated workflows across multiple sales and marketing tools.
- Experience engaging senior stakeholders, partnerships, or enterprise accounts.
What success looks like
The primary outcome of this role is:
A predictable, compliant, and repeatable outbound system that consistently generates qualified B2B meetings with relevant decision-makers.
Success will be measured through:
- Qualified meetings held
- Qualified opportunities created
- Pipeline generated from outbound activity
- Meeting-attendance rate
- Meeting-to-opportunity conversion
- Positive response and meeting-booking rates
- Cost per qualified meeting
- Quality and accuracy of prospect data
- Email deliverability and sender reputation
- Quality of documented workflows and playbooks
Email volume, contact-list size, open rates, or the number of tools implemented will not be treated as standalone measures of success.
First 90 daysFirst 30 days
- Learn the group’s services, brands, target customers, and commercial proposition.
- Define initial customer segments and decision-maker profiles for India and the EU.
- Establish the prospecting, CRM, outreach, tracking, and reporting foundations.
- Create initial messages and launch controlled campaign tests.
- Map opportunities to use AI and automation effectively.
By 60 days
- Generate an initial flow of qualified meetings.
- Test and compare customer segments, propositions, messages, and channels.
- Identify the strongest combinations of audience, offer, and outreach approach.
- Improve lead quality, response handling, follow-ups, and meeting attendance.
- Establish useful AI-assisted workflows with appropriate quality controls.
By 90 days
- Produce qualified meetings consistently.
- Demonstrate progression from outreach to meetings and commercial opportunities.
- Document the complete process for research, sourcing, outreach, qualification, follow-up, handover, and reporting.
- Establish a practical dashboard and weekly operating routine.
- Present an evidence-based plan for scaling outbound growth across India and the EU.
The person who will thrive in this role
You are resourceful, commercially curious, and comfortable creating structure where none currently exists. You do not wait to be given a list of leads or a finished playbook. You investigate the market, develop hypotheses, run disciplined experiments, and improve your approach based on results.
You understand that AI and automation are valuable when they improve relevance, speed, consistency, or insight—not simply because they are fashionable. Most importantly, you take ownership of the final business outcome: creating qualified conversations that can develop into meaningful commercial relationships.
Pay: ₹18,000.00 - ₹20,000.00 per month
Benefits:
Work Location: Remote
