Job Description – Diagnostic Marketing Executive (Ultrasound Services)
Position: Diagnostic Marketing Executive – Ultrasound Services
Department: Marketing & Business Development
Employment Type: Full-Time
Job Summary
The Diagnostic Marketing Executive is responsible for promoting the hospital's ultrasound and diagnostic imaging services, developing relationships with doctors and healthcare providers, increasing patient referrals, and expanding the hospital's diagnostic business in the assigned area.
Key Responsibilities
- Promote the hospital's ultrasound and diagnostic services to referring doctors, clinics, nursing homes, and healthcare institutions.
- Build and maintain strong professional relationships with physicians, gynecologists, general practitioners, surgeons, and other healthcare professionals.
- Generate patient referrals and increase the utilization of ultrasound and diagnostic services.
- Conduct regular field visits to hospitals, clinics, and medical practitioners within the assigned territory.
- Identify new business opportunities and develop strategies to increase diagnostic service revenue.
- Organize health camps, awareness programs, and promotional activities to create awareness about diagnostic services.
- Collect market intelligence regarding competitors, pricing, and referral trends.
- Coordinate with the ultrasound department and front office to ensure smooth patient scheduling and service delivery.
- Maintain records of doctor visits, referrals, and daily marketing activities.
- Prepare and submit daily, weekly, and monthly performance reports to management.
- Address queries from doctors and patients regarding ultrasound procedures, appointment availability, and hospital services.
- Ensure professional conduct and represent the organization positively at all times.
Required Qualifications
- Graduate in any discipline (Preference: Marketing, Healthcare Management, or Business Administration).
- Minimum 2–3 years of experience in healthcare, diagnostic, or pharmaceutical marketing.
- Experience in diagnostic or ultrasound marketing will be preferred.
Required Skills
- Excellent communication and interpersonal skills.
- Strong networking and relationship-building abilities.
- Good negotiation and presentation skills.
- Ability to work independently and achieve business targets.
- Knowledge of healthcare and diagnostic services.
- Proficiency in MS Office and report preparation.
Key Performance Indicators (KPIs)
- Number of doctor visits and meetings conducted.
- New referral sources developed.
- Growth in ultrasound patient referrals.
- Revenue generated from diagnostic services.
- Customer satisfaction and relationship management.
Pay: ₹18,000.00 - ₹22,000.00 per month
Work Location: In person
